Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University successfully presented his paper Design Thinking View on an affordable public bike-sharing project from India during the Academic Design Management Conference 2024 held at TU Delft, Netherlands, on 6 and 7 August, 2024. The paper was based on the innovative “Bikes of Bijnor” project as an illustrative case for design thinking and marketing orientation in public action programmes for multiple stakeholder benefits. He also enlightened the audience about planned vs intuitive processes with several Indian and transnational examples. The perspective was well received and greatly appreciated by the diverse global audience who attended this prestigious international conference.

Dr Suresh Govindapuram, Assistant Professor of Economics, IFMR GSB, Krea University has completed  an online course on the Fundamentals of Case Teaching by Harvard Business Publishing (HBS). 

Case study pedagogy in Business Schools places students in real-world decision-making roles, enhancing analytical skills, critical thinking, creativity, and communication. Effective faculty approaches are crucial, and MBA/BBA students benefit from mastering management concepts through case studies for informed decision-making. 

Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University has successfully completed the Post Graduation Program in Digital Marketing from Purdue University. 

Jyothis Maria Franklin, PhD Student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur between 31 May, 2024 – 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions.

Abstract of the paper: Despite numerous regulatory frameworks in the domain of advertising ethics, there is still a knowledge gap on how consumers recognize and respond to advertisements that have been subject to court orders for deception. The primary objective of the study is to find out the perceptions of consumers on the advertisements that are particularly referenced in court orders for deceiving and misleading them. It is expected that consumers who are aware of deceptive and misleading strategies are more likely to approach advertisements with caution and thus scrutinize the credibility and trust of the claims made by advertisers.

Dr Neelam Nakra, Assistant Professor of OB & HR, IFMR GSB, Krea University presented a research paper titled Towards the nomological network of sustainable human resource management at the 24th Annual Conference of the European Academy of Management, held on 25-28 June, 2024 at the University of Bath, United Kingdom.  

Recently, Dr Neelam Nakra also co-authored a research article with Dr Vaneet Kashyap, Assistant Professor at IIT Tirupati, titled Responsible Leadership and Organizational Sustainability Performance: Investigating the Mediating Role of Sustainable HRM, published in the International Journal of Productivity and Performance Management.

Access the publication here. 

A copy of the full paper can be read here.

Soumyabrata Basu, a PhD student at IFMR GSB, Krea University, presented a paper titled Creditor Rights and Firm’s Cost of Debt: Empirical Evidence from Indian Firms at the prestigious 33rd European Financial Management Association Conference, held at the Lisbon School of Economics and Management in Portugal. The paper was co-authored with Dr Praveen Bhagawan, Associate Professor and Area Chair of Finance, Accounting, and Quantitative Finance, IFMR GSB, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor and Area Chair of Economics, IFMR GSB. In addition to presenting, Soumyabrata Basu also served as a Session Chair for one of the presentation tracks.