Kumar Ashuthosh, a fifth-year PhD student at IFMR GSB, has published an article titled Street Safety and Girls’ Secondary Schooling in India on the web portal Ideas for India (I4I). I4I is an economics and policy platform that features evidence-based analysis and commentary on issues related to growth and development in India. Established in July 2012 by a group of economists from the International Growth Centre (IGC), I4I operates under the joint direction of the London School of Economics and Political Science (LSE) University of Oxford.

Abstract of the article: Street harassment in India is still a constraint on women’s education, dimming their future. Analysing the case of ‘SHE teams’ in the state of Telangana, this article shows that the introduction of special police units dedicated to women’s safety on streets led to a significant increase in girls finishing grade 12. Further, it establishes that the impact is not driven by non-street safety determinants of schooling.  

Read Here

Urvashi Gupta, Prerna Dhingra and Poorva Rathore, second-year MBA students from IFMR GSB, secured first place in Prakeshpan, a finance case study competition at IMT Hyderabad’s annual fest, Impelz 10.0, held on 16 and 17 November 2024.  

The competition involved multiple rounds, including a quiz, clue-based industry analysis and a detailed valuation model presented to a panel of judges.  

The trio shared, “It was an enriching experience that pushed us to think critically, enhance our skills, and network with peers from other B-schools.”

Congratulations to the team for their outstanding achievement!  

Dr Vasupradha Srikrishna,Assistant Professor of Communications, IFMR GSB, Krea University recently presented her research at various global events.

Dr Srikrishna presented research titled, Unleashing South Asian Voices: Mobilizing Mobile Technology for Women’s Leadership in Community Radio and Women’s Empowerment, at the Asian Congress for Media and Communication (ACMC) in Ho Chi Minh City, Vietnam, held between 30 October-3 November, 2024. This research focused on how mobile technology empowers women through community radio.

Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB, Krea University has penned an article titled Marketing to Aliens: The next frontier in Commerce, published in The Indian Express – Indulge The Morning Standard, Kolkata edition. 

The article examines the intriguing idea of intergalactic marketing with strategies, challenges, and ethical considerations involved in selling products and services to alien civilisations.

Read More

Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB, Krea University has penned an article in BW Education titled Integrating Death Management Into India’s Engineering & Management Curriculum.

Dr Jayasankar advocates inclusion of death management as a foundational course in engineering and management programmes in India, emphasising its importance in preparing students for life’s unpredictable nature and fostering responsibility.

Read More

Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University has penned an article in The Hindu BusinessLine titled, Looking into our export basket.

The article examines the export share of India’s top exporting industries from 2017-18 to the first quarter of 2024-25, covering both pre- and post-Covid years and concludes that India’s export landscape has undergone significant shifts in this time periods, with certain industries emerging as clear gainers while others have seen decline or stagnation. The article firmly suggests the need for export diversification and an effort to sustain growth in high-performing sectors.

Read More

A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study Marketing and Public administration challenges of Overtourism – The Case of Amsterdam and pointers for India through virtual mode. The case documents the issue of Overtourism in Amsterdam and looks at the inherent conflicts through the lens of Public Administration and Marketing with discussion pointers for scenarios in India. It meanders through the balancing acts between destination branding-focused marketing efforts and sustainability-focused public administration issues.

IIPA is an autonomous academic institution of national eminence established in 1954 for training, research and information dissemination in streams related to the ethos of Public Administration. It is known internationally as a premier centre for Training and Research in Public Administration and Management.