Purpose, Permanence and sustainability teaching intervention by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University

Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University has been invited by the Network for Business Sustainability, powered by the Centre for Building Sustainable Value at the Ivey Business School (Western University, Canada), to present his Purpose, Permanence and sustainability teaching intervention in the Brand Management elective course of the IFMRGSB’s MBA programme. The intervention covers …

IFMR GSB Krea University celebrates the trending new-age entertainment – OTT/web series over the weekend with Abhyudaya 2022

IFMR GSB Krea University celebrates the trending new-age entertainment – OTT/web series over the weekend with Abhyudaya 2022 Chennai, 04 March 2022: “In the world of entertainment, may it be OTT or Big screen, it’s the content and the wa y it is delivered that fascinates the audience,” said award-winning filmmaker Gautham Vasudev Menon while …

IFMR GSB welcomes the L&T C EMBA cohort of 2021-24

IFMR GSB at Krea University welcomed the new cohort of L&T Executives to the EMBA program 2021-24 on 31 July 2021. The chief guests for the function were Mr Ramkishore, Vice President & Head – Divisional Corporate HR at L&T Construction and Ms Niranjana C, Vice President – Accounts & Administration, Power Transmission & Distribution …

Learning from mistakes: E&E Industry leader Shailesh Vilankar shares lessons from his journey

Shailesh Vilankar, Senior Vice President of Field Operations at Schindler India and a well-known name in the field of Elevators and Escalators (E&E), recently interacted with IFMR GSB students, giving them insights about his leadership journey and the lessons he learnt along the way. The interaction included an overview of the E&E industry and the challenges they faced due to the pandemic. Motivating students to take on challenges beyond their comfort zone, he shared his success mantra – understanding a customer’s needs irrespective of the industry.

A masterclass on consumer behaviour and branding with Zupee’s CMO Gaurav Mehta

Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.

IFMR GSB at Krea University welcomes incoming MBA batch of 2023

IFMR Graduate School of Business at Krea University welcomed the new batch of MBA students with ‘Prarambh’ – a three-day virtual orientation programme. Packed with engaging sessions, industry interactions, discussions and presentations with Krea leadership, faculty, staff, students, and alumni, the inaugural function for the incoming batch of 2021-2023 took place on 1 July 2021. …

MBA office announces winners of Merit Scholarships from the MBA batch of 2023

We are delighted to announce the winners of the Merit Scholarships from the MBA batch of 2023. This year, IFMR GSB offered three full scholarships to the top three candidates. The scholarships are given based purely on merit, assessed through school and college academic records, work experience, standardised test scores, writing ability, and the candidate’s …

MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21

We are delighted to share the list of medal winners, merit scholarship awardees and the Dean’s Merit List at IFMR Graduate School of Business (IFMR GSB), Krea University from the MBA batch of 2019-21. Medal winners:  The first three medals – the C.M.Kothari Medal; the A.Sivasailam Medal; the A.M.M. Arunachalam Medal – are awarded to …

New Faculty appointments at IFMR GSB, Krea University

We are glad to announce that Prof Vinod Kumar (Associate Professor of Finance, IFMR GSB); Prof Jayasankar Ramanathan (Associate Professor of Marketing, IFMR GSB); Prof VN Rajesh (Associate Professor of Data Science and Information Systems, IFMR GSB) and Prof Gayathri Sampath (Associate Professor of Strategy, IFMR GSB) have joined Krea University!

‘Social Science and Medicine’ Journal accepts impactful paper on supply chain co-authored by Prof Vijaya Subramanian

Prof Vijaya Subramanian — Sundram Fasteners Associate Professor of Operations Management at IFMR GSB — has co-authored a paper titled “Essential medicine shortages, procurement process and supplier response: A normative study across Indian states”. Accepted in the “Social Science and Medicine” journal, the paper analyses the supply chain factors leading to essential medicine shortages in …