IFMR GSB has been nurturing marketing talent ever since its inception. It has deep-rooted connections with the industry, with long standing association with industry stalwarts. The marketing faculty team is a blend of rich industry experience and strong academic credentials. It is due to this, that the foundational courses of first year are followed by the entire spectrum of marketing electives in the second year. As a testimony of this commitment to the marketing area, GSB has initiated an annual marketing conference – where leading CXOs and Head of Marketing Division from the industry are invited to talk on important and critical issues – to provide vital guidance to the students specializing in marketing.
Prof Bhatla has more than 30 years of experience in education, marketing and P&L at Fortune 500 companies, management consulting and international development. He has managed key growth markets at the LTV Corporation, the Progressive Corporation, the Auto Club Group and Farmers Insurance Group.
He has also taught graduate and undergraduate courses at The Ohio State University, Case Western Reserve University and IFMR.
Prof Bhatla’s topics of interest are online education, management communication, critical analytic thinking, lean startup, monetization of business models, customer acquisition, decision analysis and decision quality, digital fluency and personal branding.
Sathyanarayanan has twenty years of industry and academic experience, having worked in Organizations like BIM, CII, CBS and also in European Union’s Global projects like Economic Cross-Cultural Programme (ECCP). Sathya Considers himself a motivator and enjoys the role of being a catalyst to vibrant, young minds and motivating them towards excellence in their areas of strength.
Prof Sathyanarayanan is one of the Top-6 Global finalists in the “Case for Women – Case study Writing Competition” organized by Forté Foundation, Case For Women and Emerald Publishing (2021). His case study “Happy Self Publishing” has been accepted for publication in “Emerald-The Case for Women Collection”. He was a winner in London Business School’s Case development Initiative (2009) and his case study “Legal Process Outsourcing Opportunity and Cobra Legal Solutions” has been published by Palgrave Macmillan UK.
Sunanda Sangwan is Professor of Marketing at IFMR-GSB. Her research focus is on marketing and technology intersection. Her current teaching for the MBA classes involves foundation courses in Marketing Management; Artificial Intelligence and Business Models; and Philosophy of Science for doctoral students.
Sunanda has published her research work in well-known International Journals, and has presented her research in international conferences including INFORMS Marketing Science, ACR (American Chapter), IEEE chapters among others.
Sunanda obtained her PhD degree from Rotterdam School of Management, Erasmus University, The Netherlands.
Dr Sathya after Completing MBA from IFMR, have 19 rich years of Work experience of which 10 years he was in the Industry and 9 years in Academia. Initial career started with a Pharmaceutical Company as Sales representative. Later moved to aviation industry and later into banking sector.
Had a vibrant career growth, starting as a Sales Executive to Assistant Vice President. Served and been a part of every marketing department which included Sales, Training, Digital Marketing and Product strategy. Was heading the branches in bank, lead a holistic team of managers who were responsible for revenue and broadening market.
During 2010 moved to Great Lakes Institute of Management as lecturer for marketing as move towards the passion of becoming a teacher.
Dr Sathya, Completed his PhD in Digital Marketing in alliance with search and purchase behaviour of the consumer from the University, SCSVMV – Kanchipuram.
He is associated with than a dozen colleges in Chennai and outer as a visiting prof. and to name a few, IIT- Madras, LIBA and SRM.
He was awarded as the best teacher for the year 2016 by International Business Conference committee, Goa for the contribution towards teaching and research in the area of Marketing.
Been a committee chair in many occasions for to manage an event, conference, department and institution building exercises.
Dr Sathya Saminadan have also published several research papers and some them were widely recognized among the research community, to name a few :
A senior analytics professional with strong, multi-faceted experience, Prof Amar Saxena has consulted and worked with leading banks and financial institutions – partnering in designing effective analytic solutions. He brings a unique blend of strong technical skills with excellent leadership abilities. A hands-on leader with an analytical edge, Prof Saxena was earlier head, Global Accounts Analytics at TCS eServe.
Prof Amar Saxena is an MBA from IIFM, Bhopal and a Fellow from IIM Ahmedabad. He has proven experience in setting up strong offshore analytic teams – completely integrated with host organizations, across the entire spectrum of functions such as developing new business, creating new capabilities for showcasing to clients, designing efficient analytic solutions, transitioning & redesigning processes and managing strong delivery teams. These teams have been across all the analytic functions – from Risk Management, Customer & Marketing Analytics to Fraud Analytics.
He has around 20 years of experience in Industry which includes ADP India, RBS Business Services, TCS etc.