Sundram Fasteners Associate Professor, Marketing

Sathyanarayanan R

Sathyanarayanan has twenty years of industry and academic experience, having worked in Organizations like BIM, CII, CBS and also in European Union’s Global projects like Economic Cross-Cultural Programme (ECCP). Sathya Considers himself a motivator and enjoys the role of being a catalyst to vibrant, young minds and motivating them towards excellence in their areas of strength.

Prof Sathyanarayanan is one of the Top-6 Global finalists in the “Case for Women – Case study Writing Competition” organized by Forté Foundation, Case For Women and Emerald Publishing (2021). His case study “Happy Self Publishing” has been accepted for publication in “Emerald-The Case for Women Collection”. He was a winner in London Business School’s Case development Initiative (2009) and his case study “Legal Process Outsourcing Opportunity and Cobra Legal Solutions” has been published by Palgrave Macmillan UK.

Area Chair – Marketing, Assistant Professor, Marketing

Sathya Saminadan R S

Dr Sathya after Completing MBA from IFMR, have 19 rich years of Work experience of which 10 years he was in the Industry and 9 years in Academia. Initial career started with a Pharmaceutical Company as Sales representative. Later moved to aviation industry and later into banking sector.

Had a vibrant career growth, starting as a Sales Executive to Assistant Vice President. Served and been a part of every marketing department which included Sales, Training, Digital Marketing and Product strategy. Was heading the branches in bank, lead a holistic team of managers who were responsible for revenue and broadening market.

During 2010 moved to Great Lakes Institute of Management as lecturer for marketing as move towards the passion of becoming a teacher.

Dr Sathya, Completed his PhD in Digital Marketing in alliance with search and purchase behaviour of the consumer from the University, SCSVMV – Kanchipuram.

He is associated with than a dozen colleges in Chennai and outer as a visiting prof. and to name a few, IIT- Madras, LIBA and SRM.

He was awarded as the best teacher for the year 2016 by International Business Conference committee, Goa for the contribution towards teaching and research in the area of Marketing.

Been a committee chair in many occasions for to manage an event, conference, department and institution building exercises.

Dr Sathya Saminadan have also published several research papers and some them were widely recognized among the research community, to name a few :

• ‘Inclusive growth on Insurance Industry’ – Gravity Magazine, 2011 Novermber Issue
• ‘Lessons from Annachis of Tamil Nadu’ – International Marketing Conference IIM – Ranchi, 2012
• ‘Consumer Centric Marketing In Retail Grocery Business’ – International Journal of Marketing, Financial Services and Management research – 2013
• ‘Branding strategies of H&M in India’ – National conference for Business Management, NMIMS – Hyderabad, 2015
• ‘Influence of Online sources towards the searching behavior among doctors With Special reference to Medical Equipment’ – International Journal of Sales & Marketing Management Research and Development (IJSMMRD), 2017

Professor

Amar Saxena

A senior analytics professional with strong, multi-faceted experience, Prof Amar Saxena has consulted and worked with leading banks and financial institutions – partnering in designing effective analytic solutions. He brings a unique blend of strong technical skills with excellent leadership abilities. A hands-on leader with an analytical edge, Prof Saxena was earlier head, Global Accounts Analytics at TCS eServe.

Prof Amar Saxena is an MBA from IIFM, Bhopal and a Fellow from IIM Ahmedabad. He has proven experience in setting up strong offshore analytic teams – completely integrated with host organizations, across the entire spectrum of functions such as developing new business, creating new capabilities for showcasing to clients, designing efficient analytic solutions, transitioning & redesigning processes and managing strong delivery teams. These teams have been across all the analytic functions – from Risk Management, Customer & Marketing Analytics to Fraud Analytics.

He has around 20 years of experience in Industry which includes ADP India, RBS Business Services, TCS etc.