Rasika Umamahesh is an experienced marketing and communications professional. In addition to leading and managing strategic marketing and communications efforts, she has also directed branding, advertising, digital marketing, social media, and website development efforts. She has experience in events, internal communications, PR, award entries, and more. She possesses an outstanding track record of achievement, delivering innovative concepts, results-driven messaging, and building brand image and equity for businesses in a range of sectors. She has around 20 years of work experience (with more than 15 of them being in the education marketing and communications industry). She holds a Masters in Advertising from S.I. Newhouse School of Public Communications, Syracuse University.