With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.
Author Archives: Ram Kumar
Raghu Sundaram joins Krea University Academic Council
Raghu Sundaram, Dean of NYU Stern joins Krea University Academic Council. On joining Krea, Raghu said, “In today’s change driven world, it’s important to adapt, evolve and experiment. Along with my eminent colleagues in the Council, I envision a more vibrant and globally relevant learning experience at Krea which in turn empowers graduates to lead the change.”
Beyond the Classroom- the skills to become a potential employee
In an insightful interaction with the students of IFMR GSB, Lakshmanan (Laks) Krishnamoorthy- VP Engineering & General Manager, Navis shared his perspectives on transformational leadership. Allaying concerns surrounding the leap from classroom to employment, Mr Krishnamoorthy stressed on SIMPLE, expanded to Social Skills, Interpersonal Relationship, Money Matters, Personal Branding, Learning, and Endurance.
Prof Sumit Mishra publishes impactful research paper
IFMR GSB faculty member — Sumit Mishra, Assistant Professor, Economics and Data Science has co-authored an impactful research paper, “Diversity Deficit and Scale-Flip” with Naveen Bharathi (Harvard University), Deepak Malghan (IIM – Bangalore), and Andaleeb Rahman (Cornell University) published in the Journal of Development Studies, using data from more than half a million villages in India, shows that greater caste-diversity is associated with better public goods access in rural India.
Prof N Chandrasekharan authors the book ‘Operations Strategy’
“Operations Strategy”, a book by Prof N Chandrasekharan of IFMR GSB at Krea University, co-authored with Prof. Chandiran P has been published by CENGAGE. The book with its practical approach will add immense value not just for students but for practitioners as well.
COVID-19: A Turning Point for Fintechs in India?
Anoushaka Chandrashekar and Fabrizio Valenti pen this final installment in the three-part blog series – ‘Beyond Health: How the COVID-19 pandemic is impacting financial services in India’. Based on discussions with founders of two fintech companies, this piece looks at implications of the COVID crisis on fintechs in India. It explores the challenges faced by fintechs in the current context, and highlights opportunities for growth.
Where Do We Go with Health Policy and Research in a Post-COVID World?
The Banyan Academy of Leadership and Mental Health organised a webinar, which will also feature Principal Economist at LEAD, Dr. Shailender Swaminathan. A collaboration with LEAD at Krea University, the webinar examined the future directions of health policy and research in India, with a focus on mental health in the current context.
Vice-chancellor Sunder Ramaswamy shares the learning narrative
Emphasising on Krea’s mission statement ‘to help humanity prepare for an unpredictable world’, Dr Sunder Ramaswamy discussed how classes weren’t just about dispensing information, but rather about aiding students to learn, to think like a mathematician, a scientist, a philosopher.
Supporting Women-led Rural Microenterprises through COVID and Beyond
LEAD hosted the third chapter of a webinar series on supporting women-led rural micro enterprises amid COVID-19 and beyond. A collaboration with the World Bank and the Ministry of Rural Development, it featured senior policymakers and experts with a discussion on short-term and long-term policy interventions and strategies to enable graduation of women-led enterprises.
Krea announces Post Doctoral and Visiting Research Fellows
Krea welcomes Dr Nayantara Ramamoorthy, the awardee of the inaugural Krea Faculty Fellowship 2020 and Saloni Atal, our Visiting Research Fellow. Their strong expertise in Psychology ably propels the research vision at Krea. Krea Faculty Fellowship and Visiting Research Fellowship are set up with an aim to strengthen the research mandate at Krea.