Routledge Taylor & Francis publishes sustainability marketing case study by IFMR GSB Professor

‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially […]

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores […]

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB – Krea University, has co-authored a case study about the marketing of the book series “Incredible Champions” written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference.

Economic & Political Weekly publishes a special article by Prof. Jyoti Mukhopadhyay

FMR GSB faculty member, Dr Jyoti Mukhopadhyay’s article titled ‘Determinants of Digital Technology Adoption and Financial Inclusion in India: Some Empirical Evidence”, has been published as a Special Article in Economics and Political Weekly — one the most highly cited journals in social science research.Prof Mukhopadhyay is Associate Professor of Economics at IFMR Graduate School […]

‘Social Science and Medicine’ Journal accepts impactful paper on supply chain co-authored by Prof Vijaya Subramanian

Prof Vijaya Subramanian — Sundram Fasteners Associate Professor of Operations Management at IFMR GSB — has co-authored a paper titled “Essential medicine shortages, procurement process and supplier response: A normative study across Indian states”. Accepted in the “Social Science and Medicine” journal, the paper analyses the supply chain factors leading to essential medicine shortages in […]

Strome College of Business at Old Dominion University accepts paper for presentation authored by Dr Shobha Das

Dr Shobha Das, Dean – IFMR GSB at Krea University, will present her paper “Transitional Entrepreneurs in the Gulf: Examining transnational temporary migrant entrepreneurship in Qatar” at a virtual conference hosted by Strome College of Business at Old Dominion University. Adhering to the theme of the conference — ‘Transitional Entrepreneurship: Entrepreneurship among Veterans, Women, Minorities, […]

Research paper by two IFMR GSB professors to be presented at the 37th International Conference of the French Finance Association

Dr Praveen Bhagawan, Assistant Professor of Finance – IFMR Graduate School of Business at Krea University, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor of Economics – IFMR Graduate School of Business at Krea University, have together worked on an impactful research paper titled “Does Mandatory Expenditure on CSR Affect Firm Value? Empirical Evidence from Indian […]

‘The Case for Women’ Global Case Writing Competition shortlists impactful case study by Prof R Sathyanarayanan

‘Happy Self Publishing’, a business management case study authored by Prof R Sathyanarayanan (Associate Professor of Marketing at IFMR Graduate School of Business – Krea University), has been shortlisted as one of the Top-6 Global finalist case studies in “The Case for Women” Global Case Writing Competition open to management faculty members around the world. […]

Social Science Research Network publishes impactful paper co-authored by Dr Anantha Nageswaran

Dr Anantha Nageswaran – Distinguished Visiting Professor at Krea University and Member of PM Economic Advisory Board – co-authors a paper on “Impact Investing – An Assessment and Proposal for Reforms”, published by the Social Science Research Network (SSRN).The paper attempts to dispel some of the misconceptions associated with impact investing and provide a more […]

Top management journal ‘Information Systems Frontiers’ publishes paper authored by Dr Amit Das & Dr Shobha Das

The Springer Journal’s Information Systems Frontiers, ranked A in the ABDC list of management journals, has published ‘E-Government and Entrepreneurship: Online Government Services and the Ease of Starting Business’, jointly authored by Dr Amit Das and Dr Shobha Das from IFMR Graduate School of Business at Krea University. The paper examines the effect of offering government […]