IFMR GSB Krea University celebrates the trending new-age entertainment – OTT/web series over the weekend with Abhyudaya 2022

IFMR GSB Krea University celebrates the trending new-age entertainment – OTT/web series over the weekend with Abhyudaya 2022 Chennai, 04 March 2022: “In the world of entertainment, may it be OTT or Big screen, it’s the content and the wa y it is delivered that fascinates the audience,” said award-winning filmmaker Gautham Vasudev Menon while …

Routledge Taylor & Francis publishes sustainability marketing case study by IFMR GSB Professor

‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially …

WayCool kick-starts leadership development programme; announces partnership with IFMR Graduate School Of Business at Krea University

WayCool Foods, India’s fastest growing agri-commerce company, announced their association with IFMR Graduate School of Business (IFMR GSB) at Krea University to kick-start their leadership development program, christened as L.E.A.P. L.E.A.P (Learn…Emerge…Accelerate…Progress) will be a one-of-its-kind programme which will not only enable the creation of future leaders but also drive business and people leadership capabilities …

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores …

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB – Krea University, has co-authored a case study about the marketing of the book series “Incredible Champions” written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference.

IFMR GSB welcomes the L&T C EMBA cohort of 2021-24

IFMR GSB at Krea University welcomed the new cohort of L&T Executives to the EMBA program 2021-24 on 31 July 2021. The chief guests for the function were Mr Ramkishore, Vice President & Head – Divisional Corporate HR at L&T Construction and Ms Niranjana C, Vice President – Accounts & Administration, Power Transmission & Distribution …

Learning from mistakes: E&E Industry leader Shailesh Vilankar shares lessons from his journey

Shailesh Vilankar, Senior Vice President of Field Operations at Schindler India and a well-known name in the field of Elevators and Escalators (E&E), recently interacted with IFMR GSB students, giving them insights about his leadership journey and the lessons he learnt along the way. The interaction included an overview of the E&E industry and the challenges they faced due to the pandemic. Motivating students to take on challenges beyond their comfort zone, he shared his success mantra – understanding a customer’s needs irrespective of the industry.

A masterclass on consumer behaviour and branding with Zupee’s CMO Gaurav Mehta

Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.

My Summer Internship Story: Sankalp Joshi (MBA Cohort of 2022)

Did you focus on a specific domain while participating in summer placements?  Yes, being a Data Science enthusiast, I extensively focused on the Data Science domain apart from the regular MBA curriculum to gain all the valuable skills, knowledge and tools which are required to excel in this field. The certification courses, projects related to …

Forensic accounting and audit with Dr Apurva Pradeep Joshi

In an interactive session with the MBA students at IFMR GSB, Forensic Accountant Dr Apurva Pradeep Joshi explored the current and future scenario of forensic accounting and auditing. From sharing its origins to highlighting the various types of corporate frauds in today’s world, the session was filled with examples from the past and present narrated through case studies. Stressing on practical knowledge, Dr Joshi further shared tips for aspirants and motivated the participants to look beyond degrees and competitive exams.