Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.
Category Archives: Industry Connect
‘Life after IFMR’ with Giri Seshadri Ravi
Confluence – the newly launched Alumni Interaction series by the External and Alumni Relations Committee of IFMR GSB – hosted Mr Giri Seshadri Ravi (alumni cohort 2013-15), a Quantitative Model Developer at Barclays Headquarters, New York. An interactive session packed with insights, Mr Ravi shared his journey at IFMR and how he made the most …
Continue reading “‘Life after IFMR’ with Giri Seshadri Ravi”
‘Building a successful career’ with Naveen Chandramohan
In an insightful interaction with the students of IFMR Graduate School of Business, Krea University, Naveen Chandramohan- CEO & Founder of Itus Capital & Co-founder of Fintuple Technologies, shared his perspectives on building one’s career and the innovative ways to go about it. Highlighting the key aspects of an effective leader, Mr Chandramohan shared a few stories from his life and stressed on living every day as though it were your last. A seasoned practitioner, he encouraged students to strive to do better and communicate well – relevant to both the professional and personal aspects of life.
Storytelling through data
In session packed with insights, Arockia Liborious, Data Analytics Leader, Nalco Water, an Ecolab Company shared lessons on the art and science of storytelling through data. Interacting with the students of IFMR GSB, he addressed the need to extract data through simplified processes of information acquisition which can be further transformed into visual depiction. For impactful storytelling, he called for visually appealing data that’s insightful and holds the interest of the audience while addressing the major questions in their minds.
Think big, win bigger- strategies for global business development
In an engaging session, Mr Malur Narayan – Vice President, Technological Business Unit, TCS imparted lessons from his life journey and encouraged young students to be focused, optimistic and fearless. In an interaction with the students of IFMR GSB, Mr Narayanan shed light on core concepts of research, problem synthesis, value proposition, and transformational and disruptive mindset to shape global businesses. He also shared insights on emerging technologies of IoT, autonomous vehicles, and drones in new businesses across the world.
Visual Merchandising- a key marketing tool in retail
With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.
Beyond the Classroom- the skills to become a potential employee
In an insightful interaction with the students of IFMR GSB, Lakshmanan (Laks) Krishnamoorthy- VP Engineering & General Manager, Navis shared his perspectives on transformational leadership. Allaying concerns surrounding the leap from classroom to employment, Mr Krishnamoorthy stressed on SIMPLE, expanded to Social Skills, Interpersonal Relationship, Money Matters, Personal Branding, Learning, and Endurance.