Routledge Taylor & Francis publishes sustainability marketing case study by IFMR GSB Professor

‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially …

WayCool kick-starts leadership development programme; announces partnership with IFMR Graduate School Of Business at Krea University

WayCool Foods, India’s fastest growing agri-commerce company, announced their association with IFMR Graduate School of Business (IFMR GSB) at Krea University to kick-start their leadership development program, christened as L.E.A.P. L.E.A.P (Learn…Emerge…Accelerate…Progress) will be a one-of-its-kind programme which will not only enable the creation of future leaders but also drive business and people leadership capabilities …

Learning from mistakes: E&E Industry leader Shailesh Vilankar shares lessons from his journey

Shailesh Vilankar, Senior Vice President of Field Operations at Schindler India and a well-known name in the field of Elevators and Escalators (E&E), recently interacted with IFMR GSB students, giving them insights about his leadership journey and the lessons he learnt along the way. The interaction included an overview of the E&E industry and the challenges they faced due to the pandemic. Motivating students to take on challenges beyond their comfort zone, he shared his success mantra – understanding a customer’s needs irrespective of the industry.

A masterclass on consumer behaviour and branding with Zupee’s CMO Gaurav Mehta

Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.

My Summer Internship Story: Sankalp Joshi (MBA Cohort of 2022)

Did you focus on a specific domain while participating in summer placements?  Yes, being a Data Science enthusiast, I extensively focused on the Data Science domain apart from the regular MBA curriculum to gain all the valuable skills, knowledge and tools which are required to excel in this field. The certification courses, projects related to …

Forensic accounting and audit with Dr Apurva Pradeep Joshi

In an interactive session with the MBA students at IFMR GSB, Forensic Accountant Dr Apurva Pradeep Joshi explored the current and future scenario of forensic accounting and auditing. From sharing its origins to highlighting the various types of corporate frauds in today’s world, the session was filled with examples from the past and present narrated through case studies. Stressing on practical knowledge, Dr Joshi further shared tips for aspirants and motivated the participants to look beyond degrees and competitive exams.

IFMR GSB at Krea University welcomes incoming MBA batch of 2023

IFMR Graduate School of Business at Krea University welcomed the new batch of MBA students with ‘Prarambh’ – a three-day virtual orientation programme. Packed with engaging sessions, industry interactions, discussions and presentations with Krea leadership, faculty, staff, students, and alumni, the inaugural function for the incoming batch of 2021-2023 took place on 1 July 2021. …

MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21

We are delighted to share the list of medal winners, merit scholarship awardees and the Dean’s Merit List at IFMR Graduate School of Business (IFMR GSB), Krea University from the MBA batch of 2019-21. Medal winners:  The first three medals – the C.M.Kothari Medal; the A.Sivasailam Medal; the A.M.M. Arunachalam Medal – are awarded to …

My Summer Internship Story: Srutarshi Chakrabarti (MBA Cohort of 2022)

Did you focus on a specific domain while participating in summer placements?  During my summer placements, I focused on the role and how it aligns with my career interests. I stressed a lot on the learning part of the internship and wanted an internship in such a domain that would provide me with aspects of …

New Faculty appointments at IFMR GSB, Krea University

We are glad to announce that Prof Vinod Kumar (Associate Professor of Finance, IFMR GSB); Prof Jayasankar Ramanathan (Associate Professor of Marketing, IFMR GSB); Prof VN Rajesh (Associate Professor of Data Science and Information Systems, IFMR GSB) and Prof Gayathri Sampath (Associate Professor of Strategy, IFMR GSB) have joined Krea University!