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Exploring Purpose, Permanence, and Sustainability: Sathyanarayanan Ramachandran Delivers a Talk at the NBS Global Webinar

Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB, Krea University, gave a talk on his Purpose, Permanence and Sustainability teaching intervention in the Product and Brand Management elective course of IFMR GSB’s MBA programme during the NBS Global webinar held on 19 March, 2024. 

He was invited by the Network for Business Sustainability (NBS), powered by the Centre for Building Sustainable Value at the Ivey Business School at Western University, to present this as a part of their Teaching Climate Change in Business Schools Virtual Event Series.

In this module on Teaching Climate Policy and Negotiations in Business Schools, he described his practice of a sensitisation workshop incorporating the idea of the economy of permanence of the Gandhian economist J C Kumarappa and the deep purpose continuum of the Harvard Business School Professor Ranjay Gulati, followed by the hands-on ENROADS climate action simulation of Climate Interactive and MIT Management Sustainability Initiative. The ideas were well received and appreciated by the audience.

Krea University hosts a Workshop on Industrial Policy in Indian States

On 20 March, 2024, Krea University’s Admin Office in Chennai hosted a day-long workshop on Industrial Policy in Indian States. The event was organised by the Madras Institute of Development Studies (MIDS) in collaboration with the New Political Economy Initiative, IIT-Bombay. 

The keynote address was delivered by Professor C Rangarajan, former Governor, RBI. Professor Madhuri Saripalle, Professor, Economics and Chairperson – MBA Programme at IFMR GSB, Krea University was a a speaker on the panel discussion on Sectoral Firms, and Professor Pulapre Balakrishnan, Visiting Professor at SIAS, Krea University chaired the Open-house session. 

For more information, click here

Sathyanarayanan Ramachandran conducts a Workshop on Case Method at ICMR ’24

Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University conducted a Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24) organised by Loyola Institute of Business Administration (LIBA) in partnership with Albers School of Business, Seattle University, US, held on 15 March, 2024.

The workshop covered changing cohorts, classroom psychology, Bloom’s revised taxonomy in the new millennium context, and the genesis of the Harvard Business School Case Method. The workshop also discussed the challenges and helped the participants to understand various ways to handle case discussions effectively.

IFMR GSB’s PhD Scholar Soumyabrata Basu presents a paper at the Annual Research Workshop on Insolvency & Bankruptcy

IFMR GSB’s PhD Scholar Soumyabrata Basu presented a paper titled Insolvency and Bankruptcy Code and Firm’s Cost of Debt: Empirical Evidence from Indian Firms, co-authored with Dr Praveen Bhagawan, Associate Professor & Area Chair – Finance, Accounting and Quantitative Finance, IFMR GSB and Dr Jyoti Prasad Mukhopadhyay, Associate Professor & Area Chair – Economics, IFMR GSB at the Annual Research Workshop on Insolvency & Bankruptcy, organised jointly by IIM Ahmedabad and the Insolvency and Bankruptcy Board of India (IBBI). 

Market Structure, Profitability and Regulation of Telecommunication Industry in India – A Publication by Professor Madhuri Saripalle and Dr Surabhi Somya

A paper titled Market Structure, Profitability and Regulation of Telecommunication Industry in India, co-authored by Professor Madhuri Saripalle, Professor, Economics and Chairperson – MBA Programme at IFMR GSB, Krea University and Dr Surabhi Somya, a PhD alumna of IFMR GSB, Krea University and currently a Consultant at Deloitte USI, Financial & Risk Advisory, has been published in Global Business Review. 

The telecom industry in India has witnessed exponential growth in the past decade; however, its profitability has been on the decline post 2008. This study analyses the determinants of profitability of the industry during 2010–2022 using the conventional structure-conduct-performance paradigm. The authors estimate a dynamic panel data model to understand the role of endogeneity and profit persistence in the industry. Results suggest that there is profit persistence in the industry. Among conduct variables, export intensity has a positive impact while selling and import intensities has a negative impact on profitability. While size is not significant, industry concentration has a negative impact on profitability. These results suggest that as the telecom industry transitioned from a monopoly to an oligopolistic market with players competing in different domains and services, selling and advertisement intensity has diminishing returns to profitability while export intensity emerges as an important driver of profitability. Results also suggest the importance of the production-linked incentive scheme encouraging exports and the need for regulating concentration and encouraging import substitution.

You can access the publication here. 

Lead Case Method Workshop at ICMR ’24 by Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR GSB, Krea University

Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University has been invited to conduct the Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24). This conference is organised by the Loyola Institute of Business Administration (LIBA) in partnership with the Albers School of Business, Seattle University, US, and is scheduled for 15 March, 2024.

This International Conference on Marketing Research is conceived and conceptualised by the Loyola Institute of Business Administration (LIBA), Chennai, India, aiming to be one of the flagship events in the global academic circle. It intends to focus on the ever-evolving and contemporary fields in the marketing area, with a special focus on consumer research, branding & advertising, technology trends, sustainable marketing and artificial intelligence.

For more information about the workshop, click here and here. 

Dr Govindapuram Suresh Delivers Insights on Water Productivity in Paddy Cultivation at a Hindustan University Workshop

Dr Govindapuram Suresh, Assistant Professor of Economics at IFMR GSB, Krea University was an invited panelist for a discussion at a workshop hosted by the Hindustan Institute of Technology and Science (Hindustan University), Chennai, that took place on 24 February, 2024.

The workshop is part of the research project titled Impact of PM Krishi Sinchai Yojana on Water Productivity in Paddy Cultivation: Empirical Insights from Diverse Agro-Climatic Regions in South Indian States, funded by the Indian Council of Social Science Research (ICSSR), Ministry of Education, Government of India, New Delhi.

Dr G Suresh specifically discussed observations from the states of Andhra Pradesh and Telangana.

For more information about the workshop, click here and here. 

Can safe drinking water improve children’s educational outcomes? – An article by Narbadeshwar Mishra and Dr Jyoti Prasad Mukhopadhyay

An article by Narbadeshwar Mishra, PhD Student In Economics at IFMR GSB, Krea University, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics at IFMR GSB, Krea University, titled Can safe drinking water improve children’s educational outcomes?, focusing on the National Rural Drinking Water Program (NRDWP), has been published in Ideas for India (I4I). I4I is an economics and policy portal that publishes evidence-based analysis and commentary on issues pertaining to growth and development in India. I4I serves as an ideologically neutral space for economists, other social scientists, and practitioners to use their research and experience to weigh in on key policy questions.

Read the article here

A Top-Ranked Business School in India’s Guide To Future-proofing Your Career

India’s business landscape is undergoing an exciting metamorphosis as it accelerates towards becoming an economic superpower. New frontiers like AI, data analytics, and green tech are blurring traditional boundaries, giving rise to exciting opportunities for business graduates. Aspiring business mavens need to be equipped with the right knowledge and skills to navigate this dynamic terrain. This is where top-ranked business schools in India play a pivotal role.

Overview of Business Education in India

India boasts a robust and diverse business education landscape, catering to aspiring entrepreneurs, corporate leaders, and management professionals. With over 5,000 business schools offering a plethora of programs – BBA, MBA, PGDM, PhDs, and specialised executive programs – India equips its graduates with the knowledge and skills for a successful career in the dynamic world of business. Choosing the right institution is crucial, not just for academic rigour but also for industry connections, placements, and alumni networks.

Types of Programs

Bachelor of Business Administration (BBA): A 3-year undergraduate program laying the foundation for business acumen, core management principles, and analytical skills.

Master of Business Administration (MBA): A 2-year postgraduate program, often considered the gold standard, refining your knowledge of functions like finance, marketing, human resources, or entrepreneurship.

Post Graduate Diploma in Management (PGDM): Similar to an MBA but offered by autonomous institutes, often with a practical and industry-oriented approach.

PhD in Business Administration: Focuses on academic research and advanced analysis, preparing individuals for careers in academia or research institutions.

Key Trends

Emerging Issues: Business education is adapting to keep pace with the evolving landscape. Emphasis is shifting towards digital technologies like AI, big data, and e-commerce, along with sustainability and ethical business practices.

Globalisation: International collaborations and exchange programs are increasingly common, exposing students to diverse perspectives and global best practices.

Entrepreneurship: Fostering entrepreneurial spirit is becoming a priority, with many schools offering incubators and mentorship programs to guide aspiring entrepreneurs.

Skill-based Learning: Practical skills and industry exposure are gaining importance, with case studies, simulations, and internships becoming integral parts of the curriculum.

Challenges and Opportunities

Access and Quality: While the number of business schools is vast, the quality varies. Ensuring consistent quality and making education accessible to all remain significant challenges.

Faculty Resources: Attracting and retaining qualified faculty with industry experience is crucial for delivering high-quality education.

Placement and Employability: Bridging the gap between academic qualifications and industry expectations is essential for improving graduate employability.

5 Criteria that Influence Ranking in Business Schools

Several factors contribute to becoming a top-ranked business school in India. Some of them include –

  • Faculty: Reputed faculty with industry experience ensure high-quality education and relevant insights.
  • Admissions & Placements: A rigorous selection process and strong placement records indicate excellent career prospects.
  • Curriculum: An updated curriculum embracing emerging trends equips students with future-ready skills.
  • Infrastructure & Facilities: Modern facilities and access to cutting-edge resources enhance the learning experience.
  • Industry Collaborations & Research: Strong industry partnerships and active research output expose students to real-world applications and cutting-edge knowledge.

BBA Programs: A Foundation for Future Leaders

A BBA program lays the groundwork for a successful business career. Top-ranked business schools in India offer rigorous, industry-oriented programs.

Integrated BBA and MBA Programs

Looking for a fast-track option? Several ranking business schools also offer integrated BBA-MBA programs, saving you time and resources.

PGDM – A Viable Alternative

Post Graduate Diploma in Management (PGDM) programs, offered by institutes like IIM Indore and Management Development Institute, Gurgaon, are recognised as equivalent to MBAs and provide excellent career prospects.

PhD in Business Administration: Researching the Future

For those passionate about academic research and pushing the boundaries of business knowledge, pursuing a PhD in Business Administration can be a rewarding path.

Application Process and Tips

  • Standardized Tests: Prepare for exams like CAT, GMAT, or XAT required for admission to top-ranked programs.
  • Academic Excellence: Maintain strong academic performance in your undergraduate studies.
  • Work Experience: Relevant work experience can strengthen your application, especially for PGDM programs.
  • Extracurricular Activities: Showcase your leadership skills and social responsibility through extracurricular activities.
  • Essays and Interviews: Craft compelling essays and prepare well for interviews to demonstrate your motivation and aptitude.

Beyond Rankings: Choosing the Right Fit

While rankings provide valuable insights, remember, they are just one factor to consider. Choose a school that aligns with your career aspirations, offers specialisations you are interested in, and has a strong alumni network in your desired field.

Future-proofing your Career

Embracing emerging trends is crucial for long-term success. Top-ranked business schools in India are constantly adapting their curriculum to equip students with skills in:

  • Artificial Intelligence and Machine Learning: Understanding AI applications in finance, marketing, and operations will be game-changing.
  • Data Analytics and Business Intelligence: Interpreting data to drive informed decision-making is a vital skill in any industry.
  • Digital Marketing and E-commerce: Mastering online marketing strategies is essential for success in the age of digital commerce.
  • Sustainability and Corporate Social Responsibility: Understanding sustainable business practices and ethical values is increasingly important.

Future Outlook

Indian business education is poised for exciting times. With its strong fundamentals, evolving curriculum, and focus on emerging trends, it is well-positioned to prepare future leaders for the challenges and opportunities of a globalised and technology-driven world.

Conclusion

The Indian business landscape is ripe with opportunities for those prepared to seize them. Choosing a top-ranked business school in India can be your launchpad to a fulfilling and impactful career. By equipping yourself with future-proof skills, embracing emerging trends, and aligning your education with your passion, you can navigate the evolving business landscape with confidence. Remember, the right education is not just about acquiring knowledge; it’s about building resilience, adaptability, and a thirst for constant learning. So, take the first step today, research thoroughly, choose wisely, and embark on your exciting journey toward becoming a leader in the dynamic world of Indian business.

In the competitive landscape of business education in India, choosing the right school is a pivotal decision. This comprehensive guide aims to equip you with the knowledge and insights to make informed choices on your educational journey. Explore the options, discover the possibilities, and embark on a path that aligns with your aspirations for success in the dynamic world of business.

Don’t forget to check the school’s website for specific information about application deadlines, fees, and scholarship opportunities. Also, attending online information sessions and connecting with alumni can provide valuable insights into the school’s culture and fit.

IFMR Graduate School of Business (GSB) offers a two-year Post-Graduate Masters in Business Administration (MBA) degree under the auspices of Krea University. Their Interwoven Learning approach that combines theory with real life practices aids students into making a significant impact in the business world. 2024-26 Admissions Open. For more information, visit https://krea.edu.in/ifmrgsb/mba-admissions-2/

An Interview with Prof Lakshmi Kumar, Dean, IFMR GSB, Krea University: Invest In Education When The Market Isn’t Hiring 

In a video interview for Konversations By InsideIIM, Prof Lakshmi Kumar, Professor, Economics and Dean, IFMR GSB, Krea University talks about the current economic situation in the country, the situation around unemployment and inflation, and why she is concerned about whether growth will happen or not. 

Prof Lakshmi Kumar talks about the importance of understanding economics and macroeconomics for an MBA student, and the ways in which she makes difficult financial concepts easier to understand for her students. She also talks about the importance of steady alumni support for a B-school, especially in times when the hiring is slow and the markets are down.

IFMR GSB - Krea University