Dr Vasupradha Srikrishna, Assistant Professor, Communications, IFMR GSB has contributed a Book Chapter titled “Pixels and Pedagogy: A Case Study of Experiential Learning by Media Students in Tamil Nadu During the Covid-19 Pandemic” in the book Digital Inequalities in Media Education in South Asia: Context and Consequences of the Covid-19 Pandemic – A Routledge Publication.
Dr Vasupradha Srikrishna, Assistant Professor, Communications, IFMR GSB was recently invited to contribute to a key learning event on Positive Deviance, organised by SNV and led by Professor. Arvind Ainghal (Samuel Shirley and Edna Holt Marston Endowed Professor, The University of Texas at El Paso) in Dar es Salaam, Tanzania, running from 29 September to 3 October 2025. She also conducted further research on positive deviance during the visit. The workshop successfully mobilised 70 participants from 15+ countries and 25+ organisations. They focused on exploring community-led solutions, highlighting how local efforts are transforming lives across crucial sectors like gender, health, education, nutrition, and agriculture.
Dr Sairam Moturi, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB, conducted sessions on Personal Finance for undergraduate students of colleges affiliated to Delhi University, Bharati Vidyapeeth’s College of Engineering, and Delhi Skill Entrepreneurship University.
Dr Vijaya C, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB presented her case study titled, ‘Saroja Modern Rice MIlls: Complexity of Sales and Operations Planning’, co-authored with Professor N Chandrasekran, Professor, Operations and Strategy, at the INDAM Special Conference on ‘Vibrant MSME 2025 – Leadership and Sustainable Growth in Focus”, held on 12-13 September 2025 at K J Somaiya Institute of Management, Mumbai.
INDAM Special conference, on the theme of “Vibrant MSMEs – Leadership and Sustainable Growth in Focus”, was a joint event of Indian Academy of Management (INDAM) and KJ Somaiya Institute of Management (KJSIM), Somaiya Vidyavihar University, Mumbai. The conference focused on three sub-themes – Business Growth, Circular Economy & Sustainability, and Leadership & Succession. The conference interweaved the perspectives of academicians and practitioners through discussions in the form of panel discussions, paper presentations, case studies, poster presentations, exhibition and experts’ discourses.
The case study on ‘Saroja Modern Rice Mills: Complexity of Sales and Operations Plan’, brought out the challenges of a classified small business in the modern technology oriented rice mill in planning its sales, operations and working capital requirements. The case also highlights the need for a champion as the business leader who truly realises the value of a small business as an asset, amidst various challenges inherent in the cyclical agri-business.
An article titled Simpler, not fairer: Why GST 2.0 misses the point, by Dr Jyoti Kumari, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB, has been published in Deccan Herald.
A research paper by Jyothis Franklin, PhD scholar and Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB titled Understanding the Literature on Advertising Ethics Using Morphological Analysis, has been published in the Indian Journal of Marketing.
Abstract of the Paper
Purpose : This study reviews the literature on advertising ethics and identified research gaps to provide scope for future work.
Design/Methodology/Approach : The relevant literature was identified through a search of Scopus and Web of Science. The final sample of 174 articles was carefully read to determine dimensions and variants, which were used in morphological analysis to construct a cross-consistency matrix and obtain a comprehensive understanding of the domain of advertising ethics. The cross-consistency matrix was used to identify explored and unexplored areas of study.
Findings : A comprehensive morphological analysis framework, encompassing six dimensions and 27 variants of advertising ethics research was constructed, leading to the identification of 87 research gaps.
Practical Implications : Managers can use the MA framework as a guide for understanding advertising ethics and acting accordingly. Researchers can utilise the framework and the identified research gaps to extend the literature.
Originality/Value : This study is the first in the advertising ethics literature to construct a morphological analysis framework. A comprehensive literature search was undertaken by searching both Scopus and Web of Science databases.
Two research papers co-authored by Prerona Jana, MBA Cohort of 2024 – 2026, IFMR GSB, have been published. Subtractive proteomics unravel the potency of D-alanine-D-alanine ligase as the drug target for Burkholderia pseudomallei in International Journal of Biological Macromolecules. Two Birds with One Stone: Targeting Wild Type and Drug Resistant Mutant ALK using Brute Force Screening, MD Simulation and NCI in IEEE. These works were initiated during her undergraduate programme in Biotechnology. She’s currently pursuing her master’s at IFMR GSB.
We are delighted to announce the appointment of Kratik Jain, Vikramman NA, Samiksha Rajan Naik, Adwaith R K Nair, and Charulatha V as the new IFMR GSB MBA Junior Student Council (2025 – 26).
The Student Council serves as a vital link between the student body and faculty, fostering collaboration, leadership, and student engagement across academic and co-curricular activities.
Kratik Jain, as Vice President, aspires to be a bridge between students and the administration. “My goal is to create an open, supportive environment where every student feels heard and valued,” expressed Kratik.
Vikramman NA, as Vice Chief Election Officer, envisions elections to be about equality and respect, not rules and deadlines. “I will ensure every candidate gets the same chance, free from bias or favouritism, and every student feels their voice truly matters,” assured Vikramman.
Samiksha Rajan Naik, as Vice Treasurer, will ensure every rupee is used wisely and transparently. “My goal is to support our clubs and committees so that students can focus on creating experiences, while trusting that the finances are in safe hands,” asserted Samiksha.
Adwaith R K Nair, as Vice Male Campus Life Secretary, shared, “I want to ensure that your student experience is as memorable and enriching outside of the classroom as it is within it.”
Charulatha V, as Vice Female Campus Life Secretary, aims to help build a campus where every student feels safe, included, and celebrated. “I look forward to creating a supportive environment where we can all grow, connect, and make our time here truly memorable,” said Charulatha.
Aditya Patni, Chief Election Officer & Senior Student Council, wished the newly elected team. “As seniors, it is our privilege to welcome them into this journey of leadership and responsibility. We will mentor and guide our juniors, sharing our experiences and learnings. With time, they will step into our shoes and lead the council with the same spirit. We believe they will uphold the values of commitment, teamwork, and service. We wish the Junior Council all the very best in their new role. May they shine today, and tomorrow, as the future Senior Council of our institution.”
We look forward to the contributions of the new Junior Student Council and the continued collaboration within the Krea community in the pursuit of excellence.
Sibling, co-founded by three kreators – Mitansh Aggarwal, Adwitiya Roy Viney Jain, was selected for Catalyst AIC (Supported by AIM, NITI Aayog)’s Startup School Innovation Challenge 2025. Sibling will be part of an intensive three-month incubation program designed for early-stage ventures with scalable ideas.
Program: 3-month incubation program (7th edition) run by Catalyst AIC under NITI Aayog’s Atal Innovation Mission.
Focus: Sector-agnostic, designed for early-stage ventures with scalable ideas or prototypes.
Structure: Expert-led sessions, mentorship office hours, and monthly milestone check-ins.
Outcome: Culminates in a Demo Day (Nov 2025) with 8 – 10 angel investors; opportunity for ₹5 lakh Startup India seed grants and access to Catalyst AIC’s equity fund.
Significance: Prestigious national-level incubation program providing visibility, mentorship, and funding opportunities.
About the start-up: Sibling is a digital mental health platform transforming how schools deliver student wellbeing. While many schools have counselors and resources, these services are often underutilised due to poor access, low visibility, and fragmented processes. Sibling bridges this gap through three integrated features: a Resource Hub offering curated content and interactive tools to build awareness; Near Peer Mentorship connecting students with trained college mentors for relatable support; and ReachOut, a confidential booking system that links students directly to school counselors with encrypted communication and case history tracking. By unifying education, mentorship, and professional care, Sibling makes mental health support accessible, stigma-free, and effective within schools.
Dr Debankur Saha, Assistant Professor, Marketing, Area Chair – Marketing, IFMR GSB has recently published a paper titled The Call of the Wild: What Draws Birdwatching Tourists to Eco-Avitourism? (co-authored with Prof. Anirban Chakraborty, IIM Lucknow), in Current Issues in Tourism (ABDC–A / Scopus–Q1, Impact factor – 4.6, Cite Score – 15.5).
The study explores the motivations and behaviours of birdwatching tourists within the ecotourism framework, offering insights that can guide policymakers and planners in designing conservation-focused, responsible tourism experiences.
