An author interview with Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University has been featured in the Indian daily newspaper Mid-Day.
In the interview, Dr Saminadan discusses his journey as a fiction author of two books – Gauri..!! and The Deception Moment, the inspiration behind his stories, and his upcoming literary projects.
Read the interview here.
The paper Design Thinking View on an affordable public bike-sharing project from India by Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business, Krea University, has been accepted for presentation at the Academic Design Management Conference (ADMC) 2024.
ADMC is a prestigious international academic design management conference held annually in various locations around the world. This year, it will take place in Delft, Netherlands. Sathyanarayanan Ramachandran will present his paper on 6-7 August, 2024.
The short story Pest Control by Dr Gayathri Sampath, Associate Professor, Strategy, IFMR GSB, Krea University was judged the Grand Winner of Season 6 of the India Writing Project
Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics, IFMR GSB, Krea University has co-authored a research paper titled Does cap-and-trade scheme impact energy efficiency and firm value? Empirical evidence from India with Kalyani Pal, PhD student, IFMR GSB, Krea University and Dr Praveen Bhagawan, Associate Professor, Finance, Accounting and Quantitative Finance & Area Chair – Finance, Accounting and Quantitative Finance, IFMR GSB, Krea University. The paper has been published in the journal Energy Economics.
Energy Economics is a highly regarded peer-reviewed journal and is categorised as A* as per ABDC classification, Q1 as per Scopus classification with Impact Factor = 12.8 and SJR (2023) = 3.56.
Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024.
He shared critical insights on innovative marketing strategies and challenges like awareness and branding of certification, price-value conundrum, resource balancing, and perceptual issues.
The session focused on branding aspects concerning building trust with certifications, traceability, product range management, stories, influencers, and D2C e-commerce in creating awareness and preference based on the approaches of brands such as 24Mantra, Organic India, Conscious Food, Pure & Sure, Nature Bio Foods, and Mamaearth.
The Ivey Case website has published a case titled Zoho Corporation: The Tale of a Purpose-Driven Profit Making Firm by Dr Pallavi Pandey, Assistant Professor of HR & OB, IFMR GSB, Krea University.
Access the link to the case here:
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was recently invited by The Hindu Businessline to talk about the logistics aspects of the Indian elections. From the transport-related symbols like cars and buses on the EVMs to the actual transport of the EVMs and other materials to the country’s remote corners, multimodal logistics play a critical role in the festival of democracy.
Listen here. (Also available on Apple Podcasts and Google Podcasts) here
Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University recently participated in a one-day workshop organized by NICM, a division of the National Council for Cooperative Training, and sponsored by the Ministry of Cooperation, Government of India. This workshop was specifically designed for retired and soon-to-be-retired Indian Army officials.
The Government of India, recognising the importance of equipping soon-to-be-retired army officials with skills in business management, organised this initiative. Dr Saminadan had the privilege of conducting a session on SEO and SEM strategies tailored for business entrepreneurship during the workshop.
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University publishes a guest article titled Taking the franchise places, in The Hindu BusinessLine, discussing the logistics aspects of the Indian elections. The article discusses how multimodal logistics is key to the democratic exercise India undertakes every five years.
Read the article here.
Dr Swayam Sampurna Panigrahi, Assistant Professor, Operations, IFMR GSB, Krea University published a paper titled Exploring barriers towards effective coal supply – A non-core perspective using ISM-DEMATEL in the journal Resources Policy. The publication is co-authored with Dr Rajesh Katiyar, International Management Institute, Bhubaneswar, Dr Ranjit Roy Ghatak, International Management Institute, Bhubaneswar, and Dr Ritu Singh, Indian Institute of Management, Raipur.
While other energy sources are becoming more popular, India is expected to continue to depend on coal in the coming years. This study aims to identify and assess barriers to the efficient supply of coal to non-core industries reliant on this energy source. Employing a hybrid approach combining Interpretive Structural Modeling (ISM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL), the authors analyse the hierarchical structure and causal relationships among barriers affecting the coal sourcing process. The hybrid model emphasizes that the ‘biased government approach’ and ‘lack of mining technology and infrastructure’ are crucial barriers. These key barriers exert a substantial influence on other factors within the scope of our study. Unlike earlier studies, this research enhances theoretical understanding by thoroughly exploring barriers to effective coal sourcing strategies. Policymakers engaged in decision-making for the non-core coal-dependent sector in India can benefit from this research. Attention should be directed towards addressing key barriers influencing effective coal sourcing, specifically focusing on ‘biased approach by the government’, ‘lack of mining technology and infrastructure’, ‘social and political constraints’, ‘low research and development’, and ‘lack of skilled personnel’.
