Dr Pallavi Pandey, Assistant Professor, HR & OB, and Area Chair – OB & HR, IFMR GSB, Krea University has received the Best Paper Award for her research paper titled Employees Perception Of Work From Home: A Developing Nation Context at the TAPMI International Research Conference on Reimaginging People Management (TIRCRPM), hosted by the TAPMI Institute of Management held on 28 – 30 March, 2024.
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University authored a guest article in The Hindu BusinessLine, titled Tourist boom-turned-bane. Trampled by overtourism. The article sheds light on the phenomenon of overtourism and emphasises the need for sustainable destination marketing.
Read the article here.
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB, Krea University, gave a talk on his Purpose, Permanence and Sustainability teaching intervention in the Product and Brand Management elective course of IFMR GSB’s MBA programme during the NBS Global webinar held on 19 March, 2024.
He was invited by the Network for Business Sustainability (NBS), powered by the Centre for Building Sustainable Value at the Ivey Business School at Western University, to present this as a part of their Teaching Climate Change in Business Schools Virtual Event Series.
In this module on Teaching Climate Policy and Negotiations in Business Schools, he described his practice of a sensitisation workshop incorporating the idea of the economy of permanence of the Gandhian economist J C Kumarappa and the deep purpose continuum of the Harvard Business School Professor Ranjay Gulati, followed by the hands-on ENROADS climate action simulation of Climate Interactive and MIT Management Sustainability Initiative. The ideas were well received and appreciated by the audience.
On 20 March, 2024, Krea University’s Admin Office in Chennai hosted a day-long workshop on Industrial Policy in Indian States. The event was organised by the Madras Institute of Development Studies (MIDS) in collaboration with the New Political Economy Initiative, IIT-Bombay.
The keynote address was delivered by Professor C Rangarajan, former Governor, RBI. Professor Madhuri Saripalle, Professor, Economics and Chairperson – MBA Programme at IFMR GSB, Krea University was a a speaker on the panel discussion on Sectoral Firms, and Professor Pulapre Balakrishnan, Visiting Professor at SIAS, Krea University chaired the Open-house session.
For more information, click here
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University conducted a Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24) organised by Loyola Institute of Business Administration (LIBA) in partnership with Albers School of Business, Seattle University, US, held on 15 March, 2024.
The workshop covered changing cohorts, classroom psychology, Bloom’s revised taxonomy in the new millennium context, and the genesis of the Harvard Business School Case Method. The workshop also discussed the challenges and helped the participants to understand various ways to handle case discussions effectively.
IFMR GSB’s PhD Scholar Soumyabrata Basu presented a paper titled Insolvency and Bankruptcy Code and Firm’s Cost of Debt: Empirical Evidence from Indian Firms, co-authored with Dr Praveen Bhagawan, Associate Professor & Area Chair – Finance, Accounting and Quantitative Finance, IFMR GSB and Dr Jyoti Prasad Mukhopadhyay, Associate Professor & Area Chair – Economics, IFMR GSB at the Annual Research Workshop on Insolvency & Bankruptcy, organised jointly by IIM Ahmedabad and the Insolvency and Bankruptcy Board of India (IBBI).
A paper titled Market Structure, Profitability and Regulation of Telecommunication Industry in India, co-authored by Professor Madhuri Saripalle, Professor, Economics and Chairperson – MBA Programme at IFMR GSB, Krea University and Dr Surabhi Somya, a PhD alumna of IFMR GSB, Krea University and currently a Consultant at Deloitte USI, Financial & Risk Advisory, has been published in Global Business Review.
The telecom industry in India has witnessed exponential growth in the past decade; however, its profitability has been on the decline post 2008. This study analyses the determinants of profitability of the industry during 2010–2022 using the conventional structure-conduct-performance paradigm. The authors estimate a dynamic panel data model to understand the role of endogeneity and profit persistence in the industry. Results suggest that there is profit persistence in the industry. Among conduct variables, export intensity has a positive impact while selling and import intensities has a negative impact on profitability. While size is not significant, industry concentration has a negative impact on profitability. These results suggest that as the telecom industry transitioned from a monopoly to an oligopolistic market with players competing in different domains and services, selling and advertisement intensity has diminishing returns to profitability while export intensity emerges as an important driver of profitability. Results also suggest the importance of the production-linked incentive scheme encouraging exports and the need for regulating concentration and encouraging import substitution.
You can access the publication here.
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University has been invited to conduct the Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24). This conference is organised by the Loyola Institute of Business Administration (LIBA) in partnership with the Albers School of Business, Seattle University, US, and is scheduled for 15 March, 2024.
This International Conference on Marketing Research is conceived and conceptualised by the Loyola Institute of Business Administration (LIBA), Chennai, India, aiming to be one of the flagship events in the global academic circle. It intends to focus on the ever-evolving and contemporary fields in the marketing area, with a special focus on consumer research, branding & advertising, technology trends, sustainable marketing and artificial intelligence.
For more information about the workshop, click here and here.
Dr Govindapuram Suresh, Assistant Professor of Economics at IFMR GSB, Krea University was an invited panelist for a discussion at a workshop hosted by the Hindustan Institute of Technology and Science (Hindustan University), Chennai, that took place on 24 February, 2024.
The workshop is part of the research project titled Impact of PM Krishi Sinchai Yojana on Water Productivity in Paddy Cultivation: Empirical Insights from Diverse Agro-Climatic Regions in South Indian States, funded by the Indian Council of Social Science Research (ICSSR), Ministry of Education, Government of India, New Delhi.
Dr G Suresh specifically discussed observations from the states of Andhra Pradesh and Telangana.
For more information about the workshop, click here and here.
An article by Narbadeshwar Mishra, PhD Student In Economics at IFMR GSB, Krea University, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics at IFMR GSB, Krea University, titled Can safe drinking water improve children’s educational outcomes?, focusing on the National Rural Drinking Water Program (NRDWP), has been published in Ideas for India (I4I). I4I is an economics and policy portal that publishes evidence-based analysis and commentary on issues pertaining to growth and development in India. I4I serves as an ideologically neutral space for economists, other social scientists, and practitioners to use their research and experience to weigh in on key policy questions.
Read the article here
