WayCool kick-starts leadership development programme; announces partnership with IFMR Graduate School Of Business at Krea University

WayCool Foods, India’s fastest growing agri-commerce company, announced their association with IFMR Graduate School of Business (IFMR GSB) at Krea University to kick-start their leadership development program, christened as L.E.A.P. L.E.A.P (Learn…Emerge…Accelerate…Progress) will be a one-of-its-kind programme which will not only enable the creation of future leaders but also drive business and people leadership capabilities in the uncharted agri-commerce space. A select few who have come through a rigorous and neutral assessment process, have earned the opportunity to take up this unique programme that is slated to be path-breaking with the potential to drive the future direction of the agri-commerce industry.

L.E.A.P, designed to build the leadership pipeline within WayCool, will handle development in three distinct streams, academic, on-the-job, and mentorship. The academic stream will be led by renowned academicians and faculty from IFMR GSB at Krea University. Uniquely curated, L.E.A.P will be a one-year industry relevant certification programme consisting of academic content, engagement with other industry experts as part of the academic programme, and hands-on experience with different departments within WayCool, handling banner projects. These projects, which are growth oriented, will have an impact on critical business parameters of each division within WayCool. The mentorship stream of L.E.A.P will be under the direct guidance of WayCool’s leadership team who have established themselves as pioneers in the agri-commerce space.

“We are pleased to partner with WayCool, a pioneer in the technology-led, agri-commerce industry committed to re-imagining India’s food supply chain,” said Mr. Ramkumar Ramamoorthy, Pro Vice-Chancellor of Professional Learning at Krea University. . “Working closely with the practicing leaders at WayCool, the highly-experienced IFMR GSB faculty members have curated a unique program that addresses the specific needs of the emerging leaders in the agri-commerce sector. The program will be delivered using multi-modal learning (online and on-premise) coupled with experiential learning through the application of concepts on the job, working closely with managers and mentors at WayCool.

Speaking on the tie-up, Ms. Lakshmipriya Somasundaram, Head- Human Resources Operations, Waycool Foods, said, “We have invested in massive capacity building over the last 6 years. On the Capability front, we have doubled our human resource strength in the last one year to 2000. As we continue to expand our reach and operations, talent needs too shall continue to grow. Agri-commerce, unlike any other sector, is very complex and demands specific skill sets and capabilities. With this partnership with KREA, we aim to not just breed future leaders for WayCool alone, but, for the industry as a whole”.

Krea University commenced the first batch of LEAP programme for the WayCool leadership team in the first week of August 2021.

‘AIMA India Case Research Centre’ publishes marketing management case study by IFMR GSB professor in their latest issue

The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students.

Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390

New-age marketing case study co-authored by IFMR GSB professor to be presented at NACRA 2021 Conference

Prof Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB – Krea University, has co-authored a case study about the marketing of the book series “Incredible Champions” written by Dr N Chandrasekaran. The case study has been accepted for presentation at the North American Case Research Association 2021 (NACRA 2021) Conference to be held in October this year. As the lead author of the case study, Prof Sathyanarayanan shall be presenting it at the conference. 

IFMR GSB welcomes the L&T C EMBA cohort of 2021-24

IFMR GSB at Krea University welcomed the new cohort of L&T Executives to the EMBA program 2021-24 on 31 July 2021. The chief guests for the function were Mr Ramkishore, Vice President & Head – Divisional Corporate HR at L&T Construction and Ms Niranjana C, Vice President – Accounts & Administration, Power Transmission & Distribution IC at L&T Construction. The welcome address delivered by Mr Ramkumar Ramamoorthy, Pro Vice-Chancellor for Professional Learning, focused on the programme and how it would help EMBA executives decipher situational trends and proactively address the challenges coming their way.

Learning from mistakes: E&E Industry leader Shailesh Vilankar shares lessons from his journey

Shailesh Vilankar, Senior Vice President of Field Operations at Schindler India and a well-known name in the field of Elevators and Escalators (E&E), recently interacted with IFMR GSB students, giving them insights about his leadership journey and the lessons he learnt along the way. The interaction included an overview of the E&E industry and the challenges they faced due to the pandemic. Motivating students to take on challenges beyond their comfort zone, he shared his success mantra – understanding a customer’s needs irrespective of the industry.

A masterclass on consumer behaviour and branding with Zupee’s CMO Gaurav Mehta

Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.

My Summer Internship Story: Sankalp Joshi (MBA Cohort of 2022)

Did you focus on a specific domain while participating in summer placements? 

Yes, being a Data Science enthusiast, I extensively focused on the Data Science domain apart from the regular MBA curriculum to gain all the valuable skills, knowledge and tools which are required to excel in this field.

The certification courses, projects related to Data Science and regular practice of coding language (specifically Python) helped me smoothly sail through the very rigorous summer placements.

What was your internship experience like?

Even though it was a virtual internship, the overall experience of working at such a reputed MNC was extremely enriching. The constant support that I received from Saint Gobain, especially the guidance from my Mentor, team members and guide throughout the project helped me gain an in-depth understanding of the Data Science domain.

What were the key challenges you faced during your internship and how did you overcome them?

The biggest challenge that I faced during the course of my internship was the initial communication barrier with the guide and mentor owing to the virtual nature of the internship. But, through continuous follow-ups, regular meets, and the liberty given to reach out to them over phone calls for anything urgent, I managed to overcome those communication barriers effectively and moved towards efficiency.

What were your learnings? Are there any milestones you would like to share?

Being a Data Science enthusiast, I was able to practically apply the Advanced Machine Learning Algorithms in a real-world corporate dataset, which immensely improved my hands-on experience with Python language and other important Data Science tools.

Since this internship was my first exposure to the corporate world, directly working under the guidance of a Senior Data Scientist of the company helped me see how the corporate world functions. This enhanced my learning and broadened my knowledge about the domain and industry.

What values/skills can a B-School student gain from a summer internship?

I personally believe that an internship is really important for an MBA student because of the following reasons:

1) CORPORATE EXPERIENCE:

MBA offers a lot of live projects, case studies, and sessions by industry experts. But, first-hand experience in a real-world corporate setting is absolutely necessary to immerse themselves and use those skills learnt in class. And the knowledge that an MBA student gains in the classroom and real-world environment helps shape their future growth.

2) NETWORKING AND CORPORATE CONNECTIONS:

Internships are one of the great ways through which the students can actually grow their corporate connections. And for an MBA student, networking plays an important role in developing a professional career.

How did IFMR GSB help you during your internship?

I was regularly in touch with my academic mentor over email and virtual meets. Their valuable inputs, real-life experience and constant support helped me add more value to my project.

With the internship happening virtually owing to the COVID-19 crisis, how did you navigate your way through this new experience?

Although it was a virtual internship, the company ensured that the interns’ learnings were not compromised. They bridged communication gaps early on and would set regular meets with the Guides and Mentors to enrich our internship experience.

Could you tell us how the remote working experience was with respect to building team rapport, internal communication and work as a whole?

My rapport with the team was highly collaborative – one of the biggest learnings an intern can get in the real-world. Right from team members to the HR people, everyone was approachable and supportive, with a special emphasis on transparent communication and clarity. Learning the importance of delivering on time with clear communication is an important part of the corporate culture, and I feel grateful to have understood its importance. 

Is there a fond memory or milestone from your internship that you would like to share?

Right from the seamless onboarding process to getting helpful feedback from my mentors – the overall experience was memorable.

Forensic accounting and audit with Dr Apurva Pradeep Joshi

In an interactive session with the MBA students at IFMR GSB, Forensic Accountant Dr Apurva Pradeep Joshi explored the current and future scenario of forensic accounting and auditing. From sharing its origins to highlighting the various types of corporate frauds in today’s world, the session was filled with examples from the past and present narrated through case studies. Stressing on practical knowledge, Dr Joshi further shared tips for aspirants and motivated the participants to look beyond degrees and competitive exams.

IFMR GSB at Krea University welcomes incoming MBA batch of 2023

IFMR Graduate School of Business at Krea University welcomed the new batch of MBA students with ‘Prarambh’ – a three-day virtual orientation programme. Packed with engaging sessions, industry interactions, discussions and presentations with Krea leadership, faculty, staff, students, and alumni, the inaugural function for the incoming batch of 2021-2023 took place on 1 July 2021.

Industry stalwart Mr TT Srinivasaraghavan – Former Managing Director of Sundaram Finance – was the Chief Guest on the inaugural day, sharing his words of wisdom on humility and compassion in business leaders today. A powerhouse in the world of finance, Mr Srinivasaraghavan lauded Krea’s effort in re-imagining management education. “A business school prepares you for corporate life. But what needs to be underlined is that we need to be good human beings now more than ever. The imperativeness of humanitarianism has taken on a completely different dimension. I am delighted that here is an institution which seems to privilege and prioritise humanity and compassion above the hard grind of business, numbers, ratios, and whatnot,” he shared.

The second and third day of the orientation programme featured senior industry leader Mr Chandramouliswaran V (Sr. Director, Global Financial Crimes and Customer Protection & Chennai Centre Head – PayPal) and Prof V Anantha Nageswaran (Member – Economic Advisory Council to the Prime Minister & Former Dean of IFMR GSB at Krea University) respectively.

Economic & Political Weekly publishes a special article by Prof. Jyoti Mukhopadhyay

FMR GSB faculty member, Dr Jyoti Mukhopadhyay’s article titled ‘Determinants of Digital Technology Adoption and Financial Inclusion in India: Some Empirical Evidence”, has been published as a Special Article in Economics and Political Weekly — one the most highly cited journals in social science research.
Prof Mukhopadhyay is Associate Professor of Economics at IFMR Graduate School of Business at Krea University.

Read Article: https://bit.ly/3dIea5w