IFMR Graduate School of Business at Krea University welcomed the new batch of MBA students with ‘Prarambh’ – a three-day virtual orientation programme. Packed with engaging sessions, industry interactions, discussions and presentations with Krea leadership, faculty, staff, students, and alumni, the inaugural function for the incoming batch of 2021-2023 took place on 1 July 2021. …
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We are delighted to share the list of medal winners, merit scholarship awardees and the Dean’s Merit List at IFMR Graduate School of Business (IFMR GSB), Krea University from the MBA batch of 2019-21. Medal winners: The first three medals – the C.M.Kothari Medal; the A.Sivasailam Medal; the A.M.M. Arunachalam Medal – are awarded to …
Confluence – the newly launched Alumni Interaction series by the External and Alumni Relations Committee of IFMR GSB – hosted Mr Giri Seshadri Ravi (alumni cohort 2013-15), a Quantitative Model Developer at Barclays Headquarters, New York. An interactive session packed with insights, Mr Ravi shared his journey at IFMR and how he made the most …
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With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.
“Operations Strategy”, a book by Prof N Chandrasekharan of IFMR GSB at Krea University, co-authored with Prof. Chandiran P has been published by CENGAGE. The book with its practical approach will add immense value not just for students but for practitioners as well.
Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.
