Visual Merchandising- a key marketing tool in retail

With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.

Prof N Chandrasekharan authors the book ‘Operations Strategy’

“Operations Strategy”, a book by Prof N Chandrasekharan of IFMR GSB at Krea University, co-authored with Prof. Chandiran P has been published by CENGAGE. The book with its practical approach will add immense value not just for students but for practitioners as well.

Markaholic, IFMR GSB Marketing Committee hosts ‘Markaz’

Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.