How to Prepare for the GMAT for Indian MBA Schools The process of getting ready for the GMAT is pretty much a roller coaster feeling of both excitement and fear of the unknown. The GMAT is a computer-adaptive test which measures the applicant’s skills in analytical writing, quantitative reasoning, and verbal abilities. These skills are …
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List of Top MBA Specialisations in India An increasing number of people in India are seeing an MBA as a way to improve themselves professionally, grow their careers, and gain new experiences. However, the value of an MBA will depend largely on the area of specialisation you choose. The right choice of MBA specialisation in …
MBA Admission Guide – Application Process and Requirements An MBA has become one of the most popular degrees to pursue, especially among students and workers in India and globally. It is a very lucrative field in general with limitless possibilities in management, leadership and entrepreneurship. Often, a lot of people consider an MBA to be …
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An MBA is one of the most popular post-graduate degrees for undergrads and working professionals who want to advance their career as a manager, entrepreneur, or leader in a corporation. An MBA provides students with the knowledge they need to understand every area of a business organisation. In today’s competitive world of business professionals, getting …
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‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially …
WayCool Foods, India’s fastest growing agri-commerce company, announced their association with IFMR Graduate School of Business (IFMR GSB) at Krea University to kick-start their leadership development program, christened as L.E.A.P. L.E.A.P (Learn…Emerge…Accelerate…Progress) will be a one-of-its-kind programme which will not only enable the creation of future leaders but also drive business and people leadership capabilities …
Shailesh Vilankar, Senior Vice President of Field Operations at Schindler India and a well-known name in the field of Elevators and Escalators (E&E), recently interacted with IFMR GSB students, giving them insights about his leadership journey and the lessons he learnt along the way. The interaction included an overview of the E&E industry and the challenges they faced due to the pandemic. Motivating students to take on challenges beyond their comfort zone, he shared his success mantra – understanding a customer’s needs irrespective of the industry.
Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.
Did you focus on a specific domain while participating in summer placements? Yes, being a Data Science enthusiast, I extensively focused on the Data Science domain apart from the regular MBA curriculum to gain all the valuable skills, knowledge and tools which are required to excel in this field. The certification courses, projects related to …
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In an interactive session with the MBA students at IFMR GSB, Forensic Accountant Dr Apurva Pradeep Joshi explored the current and future scenario of forensic accounting and auditing. From sharing its origins to highlighting the various types of corporate frauds in today’s world, the session was filled with examples from the past and present narrated through case studies. Stressing on practical knowledge, Dr Joshi further shared tips for aspirants and motivated the participants to look beyond degrees and competitive exams.
