IFMR Graduate School of Business (IFMR GSB), Krea University is all set to host ‘Inside Marketing 2021’ on Friday, 12 February 2021. This marketing conclave will feature experts and leaders from a number of sectors, sharing their insights and knowledge related to the theme of Marketing in the New Age. With the aim of bringing us one …
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Markaholic – the Marketing Committee of IFMR GSB – recently conducted ‘Mark-Aventure’, a D2C Product Launch Simulation Competition which aimed to catapult students in the shoes of product and brand managers. The 45-day event brought together 55 teams from various B-schools across the country. The event was judged by Dinesh Jain, Founder and CEO of …
Continue reading “IFMR GSB concludes ‘Mark-Aventure’ — a 45-day marketing competition”
Markaholic, IFMR GSB’s student-led marketing committee, along with the Graduate School of Business’ notable alumni, recently launched an informative marketing workshop series titled ‘Prayatna’. The committee’s first workshop featured Amandeep Singh Kochar – Business Director at VMLY&R, New Delhi and an alumnus of IFMR GSB.
With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.
Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.
