Sanchalan – the IT and Operations Student Committee presents pan India contest ‘Entangled’

600 participants from across India geared up to compete, make an impact and win the contest ‘Entangled’. A unique case study competition hosted by Sanchalan – the IT and Operations Student Committee from IFMR GSB, challenging graduates with prioritization and resource allocation skills during crisis.

Visual Merchandising- a key marketing tool in retail

With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.

Raghu Sundaram joins Krea University Academic Council

Raghu Sundaram, Dean of NYU Stern joins Krea University Academic Council. On joining Krea, Raghu said, “In today’s change driven world, it’s important to adapt, evolve and experiment. Along with my eminent colleagues in the Council, I envision a more vibrant and globally relevant learning experience at Krea which in turn empowers graduates to lead the change.”

Beyond the Classroom- the skills to become a potential employee

In an insightful interaction with the students of IFMR GSB, Lakshmanan (Laks) Krishnamoorthy- VP Engineering & General Manager, Navis shared his perspectives on transformational leadership. Allaying concerns surrounding the leap from classroom to employment, Mr Krishnamoorthy stressed on SIMPLE, expanded to Social Skills, Interpersonal Relationship, Money Matters, Personal Branding, Learning, and Endurance.

Prof Sumit Mishra publishes impactful research paper

IFMR GSB faculty member — Sumit Mishra, Assistant Professor, Economics and Data Science has co-authored an impactful research paper, “Diversity Deficit and Scale-Flip” with Naveen Bharathi (Harvard University), Deepak Malghan (IIM – Bangalore), and Andaleeb Rahman (Cornell University) published in the Journal of Development Studies, using data from more than half a million villages in India, shows that greater caste-diversity is associated with better public goods access in rural India.

Prof N Chandrasekharan authors the book ‘Operations Strategy’

“Operations Strategy”, a book by Prof N Chandrasekharan of IFMR GSB at Krea University, co-authored with Prof. Chandiran P has been published by CENGAGE. The book with its practical approach will add immense value not just for students but for practitioners as well.

IFMR GSB welcomes the L&T C EMBA cohort of 2020-23 

IFMR GSB at Krea University, welcomed the new cohort of L&T Executives to the EMBA program 2020-23. Dr Sunder Ramaswamy, Vice-Chancellor at Krea University and Dr Shobha Das, Dean of IFMR GSB, personally welcomed the new executives. Other distinguished guests at the inauguration event included Mr. Ramkishore, Vice President & Head – Divisional Corporate HR, L&T Construction and Mr. Karthikeyan TV, Executive Vice President – Finance and Accounts, L&T Construction.

Rajiv Memani joins Krea University Governing Council

Rajiv Memani, Chairman, CEO, EY India joins as a member of the Krea Governing Council. On joining Krea University, Mr Memani said, “The industry has a pivotal role in advancing higher education through direct involvement in shaping the future generation of graduates. I am honoured to be a part of Krea University’s vision to re-imagine education for the 21st century and align with their efforts to make quality higher education equitable and accessible.”

Markaholic, IFMR GSB Marketing Committee hosts ‘Markaz’

Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.