Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.
My Summer Internship Story: Sankalp Joshi (MBA Cohort of 2022)
Did you focus on a specific domain while participating in summer placements?
Yes, being a Data Science enthusiast, I extensively focused on the Data Science domain apart from the regular MBA curriculum to gain all the valuable skills, knowledge and tools which are required to excel in this field.
The certification courses, projects related to Data Science and regular practice of coding language (specifically Python) helped me smoothly sail through the very rigorous summer placements.
What was your internship experience like?
Even though it was a virtual internship, the overall experience of working at such a reputed MNC was extremely enriching. The constant support that I received from Saint Gobain, especially the guidance from my Mentor, team members and guide throughout the project helped me gain an in-depth understanding of the Data Science domain.
What were the key challenges you faced during your internship and how did you overcome them?
The biggest challenge that I faced during the course of my internship was the initial communication barrier with the guide and mentor owing to the virtual nature of the internship. But, through continuous follow-ups, regular meets, and the liberty given to reach out to them over phone calls for anything urgent, I managed to overcome those communication barriers effectively and moved towards efficiency.
What were your learnings? Are there any milestones you would like to share?
Being a Data Science enthusiast, I was able to practically apply the Advanced Machine Learning Algorithms in a real-world corporate dataset, which immensely improved my hands-on experience with Python language and other important Data Science tools.
Since this internship was my first exposure to the corporate world, directly working under the guidance of a Senior Data Scientist of the company helped me see how the corporate world functions. This enhanced my learning and broadened my knowledge about the domain and industry.
What values/skills can a B-School student gain from a summer internship?
I personally believe that an internship is really important for an MBA student because of the following reasons:
1) CORPORATE EXPERIENCE:
MBA offers a lot of live projects, case studies, and sessions by industry experts. But, first-hand experience in a real-world corporate setting is absolutely necessary to immerse themselves and use those skills learnt in class. And the knowledge that an MBA student gains in the classroom and real-world environment helps shape their future growth.
2) NETWORKING AND CORPORATE CONNECTIONS:
Internships are one of the great ways through which the students can actually grow their corporate connections. And for an MBA student, networking plays an important role in developing a professional career.
How did IFMR GSB help you during your internship?
I was regularly in touch with my academic mentor over email and virtual meets. Their valuable inputs, real-life experience and constant support helped me add more value to my project.
With the internship happening virtually owing to the COVID-19 crisis, how did you navigate your way through this new experience?
Although it was a virtual internship, the company ensured that the interns’ learnings were not compromised. They bridged communication gaps early on and would set regular meets with the Guides and Mentors to enrich our internship experience.
Could you tell us how the remote working experience was with respect to building team rapport, internal communication and work as a whole?
My rapport with the team was highly collaborative – one of the biggest learnings an intern can get in the real-world. Right from team members to the HR people, everyone was approachable and supportive, with a special emphasis on transparent communication and clarity. Learning the importance of delivering on time with clear communication is an important part of the corporate culture, and I feel grateful to have understood its importance.
Is there a fond memory or milestone from your internship that you would like to share?
Right from the seamless onboarding process to getting helpful feedback from my mentors – the overall experience was memorable.
Forensic accounting and audit with Dr Apurva Pradeep Joshi
In an interactive session with the MBA students at IFMR GSB, Forensic Accountant Dr Apurva Pradeep Joshi explored the current and future scenario of forensic accounting and auditing. From sharing its origins to highlighting the various types of corporate frauds in today’s world, the session was filled with examples from the past and present narrated through case studies. Stressing on practical knowledge, Dr Joshi further shared tips for aspirants and motivated the participants to look beyond degrees and competitive exams.
IFMR GSB at Krea University welcomes incoming MBA batch of 2023
IFMR Graduate School of Business at Krea University welcomed the new batch of MBA students with ‘Prarambh’ – a three-day virtual orientation programme. Packed with engaging sessions, industry interactions, discussions and presentations with Krea leadership, faculty, staff, students, and alumni, the inaugural function for the incoming batch of 2021-2023 took place on 1 July 2021.
Industry stalwart Mr TT Srinivasaraghavan – Former Managing Director of Sundaram Finance – was the Chief Guest on the inaugural day, sharing his words of wisdom on humility and compassion in business leaders today. A powerhouse in the world of finance, Mr Srinivasaraghavan lauded Krea’s effort in re-imagining management education. “A business school prepares you for corporate life. But what needs to be underlined is that we need to be good human beings now more than ever. The imperativeness of humanitarianism has taken on a completely different dimension. I am delighted that here is an institution which seems to privilege and prioritise humanity and compassion above the hard grind of business, numbers, ratios, and whatnot,” he shared.
The second and third day of the orientation programme featured senior industry leader Mr Chandramouliswaran V (Sr. Director, Global Financial Crimes and Customer Protection & Chennai Centre Head – PayPal) and Prof V Anantha Nageswaran (Member – Economic Advisory Council to the Prime Minister & Former Dean of IFMR GSB at Krea University) respectively.
Economic & Political Weekly publishes a special article by Prof. Jyoti Mukhopadhyay
FMR GSB faculty member, Dr Jyoti Mukhopadhyay’s article titled ‘Determinants of Digital Technology Adoption and Financial Inclusion in India: Some Empirical Evidence”, has been published as a Special Article in Economics and Political Weekly — one the most highly cited journals in social science research.
Prof Mukhopadhyay is Associate Professor of Economics at IFMR Graduate School of Business at Krea University.
Read Article: https://bit.ly/3dIea5w
MBA office announces winners of Merit Scholarships from the MBA batch of 2023
We are delighted to announce the winners of the Merit Scholarships from the MBA batch of 2023. This year, IFMR GSB offered three full scholarships to the top three candidates. The scholarships are given based purely on merit, assessed through school and college academic records, work experience, standardised test scores, writing ability, and the candidate’s performance in the personal interview (PI) round with the faculty.
The Winners are
1. Akhil Arengath
2. Parasaran Sarangan
3. Sivacharan Peruri
They hail from Kerala, Tamil Nadu, and Andhra Pradesh respectively. Congratulations to the winners!
MBA Office releases the medal winners, merit scholarship awardees, and Dean’s Merit List from the IFMR GSB MBA batch of 2019-21
We are delighted to share the list of medal winners, merit scholarship awardees and the Dean’s Merit List at IFMR Graduate School of Business (IFMR GSB), Krea University from the MBA batch of 2019-21.
Medal winners:

The first three medals – the C.M.Kothari Medal; the A.Sivasailam Medal; the A.M.M. Arunachalam Medal – are awarded to students based on their academic performance (CGPA) at the end of their two-year MBA programme.
The HT Parekh Medal is given to a student for their best all-round performance in academics and extracurricular activities.
Here is the list of winners:
| S.NO | Name | Rank | Medal |
| 1 | Swasti | 1st rank | C.M.Kothari Medal |
| 2 | Harini G | 2nd rank | A.Sivasailam Medal |
| 3 | Sonu Agarwal | 3rd rank | A.M.M. Arunachalam Medal |
| 4 | Srishti Maheshwari | Best all-round performance | HT Parekh Medal |
Dean’s Merit List (Batch of 2019-21):
The top 5% students in a batch, on the basis of academic performance (CGPA) at the end of second year, will be included in the Dean’s Merit List. Below are the students from the MBA batch of 2019-21 who made it to the Dean’s Merit List:
| S.NO | Name |
| 1 | Aditya Logad |
| 2 | Tanmoy Acherjee |
| 3 | Utkarsh Srivastava |
| 4 | Srishti Maheshwari |
| 5 | Sumit Jha |
| 6 | Modi Yash Kamleshbhai |
Merit Scholarships (MBA batch of 2021):
We are also delighted to share the list of students who secured the Merit Scholarship. Merit scholarships are awarded to the students securing top four ranks, based on the CGPA at the end of the second year.
The Merit Scholars from the MBA batch of 2019-21 are:
| S.NO | Name |
| 1 | Swasti |
| 2 | Harini G |
| 3 | Sonu Agarwal |
| 4 | Aditya Logad |
My Summer Internship Story: Srutarshi Chakrabarti (MBA Cohort of 2022)
Did you focus on a specific domain while participating in summer placements?
During my summer placements, I focused on the role and how it aligns with my career interests. I stressed a lot on the learning part of the internship and wanted an internship in such a domain that would provide me with aspects of both finance, analytics and strategy.
My preparation strategy included regularly attending my classes and doing certification courses on the side with the intent of improving my knowledge and staying updated about the industry.
What was your internship experience like?
My internship has been really smooth, with a lot of lessons. My internship began on a promising note thanks to the seamless onboarding process, followed by regular virtual meet-ups. Over the course of my internship, I was fully guided by my mentor who made this journey even more satisfying and provided me several opportunities to learn, grow and improve my skills.
What were the key challenges you faced during your internship and how did you overcome them?
One of the challenges I faced during this time was the virtual mode of the internship. However, the extent to which I was connected to my mentor and other employees at Samunnati kept me going and helped me turn those challenges into opportunities.
What were your learnings? Are there any milestones you would like to share?
My internship at Samunnati was my first exposure to the corporate world. It helped me get my first experience of how the corporate world breathes and functions. Besides learning several aspects of Finance, Strategy, Analytics and Programming as part of this internship, my main milestone in this internship was that I learnt to include learning as a continuing and evolving process, which is important if you want to reach your full potential.
What values/skills can a B-School student gain from a summer internship?
An internship is very crucial for an MBA student. In many cases, an internship serves as a perfect window to discovering the corporate world. It enables the student to understand the basic values that are considered in organisations, and also helps them frame their mindset for a successful work life in the corporate world.
How did IFMR GSB help you during your internship?
During the course of my internship, my mentor and I were frequently connected through video calling platforms, phone calls, social media, and text messages. Thanks to their guidance and support, I had a fruitful experience overall during my internship.
With the internship happening virtually owing to the COVID-19 crisis, how did you navigate your way through this new experience?
The idea of not being in a physical workplace used to make me apprehensive. The internship, however, quelled those apprehensions away because I was connected with my team and mentor more than I would have in person! The environment was welcoming enough, preparing to accept this new norm of the workplace.
Could you tell us how the remote working experience was with respect to building team rapport, internal communication and work as a whole?
During my internship, I was connected to my team through several video-calling platforms in addition to social media and regular phone calls. The extent to which we were communicating each day, and working on our project, despite this virtual mode, is nothing short of extraordinary.
Is there a fond memory or milestone from your internship that you would like to share?
My most memorable incident was the team meeting with the credit team on proposing the project for adoption that we were working on. The meeting was a great success and the project was accepted for later stages of testing and development.
New Faculty appointments at IFMR GSB, Krea University
We are glad to announce that Prof Vinod Kumar (Associate Professor of Finance, IFMR GSB); Prof Jayasankar Ramanathan (Associate Professor of Marketing, IFMR GSB); Prof VN Rajesh (Associate Professor of Data Science and Information Systems, IFMR GSB) and Prof Gayathri Sampath (Associate Professor of Strategy, IFMR GSB) have joined Krea University!
Prof Vinod Kumar
Dr. Vinod Kumar graduated with a doctoral title in Finance & Accounting from the Indian Institute of Management Indore in March 2017. Prior to this, he earned a PGDM (Finance and Economics) from IIM Lucknow and a Bachelor in Science (Mathematics) from the University of Allahabad. He has 20 years of industrial experience of working in EPFO.
His teaching interests include financial engineering, corporate valuation, investment management, financial management, quantitative application in finance, international finance, economic growth and development. His primary research interests is the Asset pricing, financial market, IPO, behavioural finance, and growth economics
His research papers (published / conference) and current projects include streams of finance and economics as diverse as financial economics to valuation theories. In addition, he has attended several national and international level conferences.
His personal interests include cooking, writing, social work, and readings in history, science discoveries, philosophy, politics, and psychology.
Prof Jayasankar Ramanathan
Fellow – Indian Institute of Management Kozhikode
Jayasankar Ramanathan is an Associate Professor of Marketing at IFMR GSB, Krea University. His research interests include Understanding Stock Market/Consumer Reactions to Marketing/Ethics Phenomena. His teaching interests include many subjects in Marketing such as Marketing Management, Brand Management, Marketing Research, and Marketing Ethics.
Jayasankar Ramanathan completed doctoral studies from the Indian Institute of Management Kozhikode. Before joining the doctoral program, he was employed as a Programmer Analyst at Cognizant Technology Solutions and was a member of the R&D team at Cognizant Academy. After completing the doctoral program, he was employed as a Visiting Assistant Professor and then as an Assistant Professor at Indian Institute of Management Indore and then as an Assistant Professor at Indian Institute of Management Visakhapatnam. He also holds a bachelor’s degree in Engineering from Birla Institute of Technology and Science, Pilani, Rajasthan.
Prof VN Rajesh
Dr. V. N. Rajesh is a seasoned Data Science and Business Analytics Professional with 15 + years of experience in Data Sciences. His rich and diverse experience has seen him engaged in multiple roles that include but are not limited to analytics and data science project delivery, product and platform development, data science consulting & research, Business Analytics COE establishment, and pre-sales & business development activities. He has designed and deployed analytical solutions for multiple clients across global markets in domains as diverse as Banking & Financial Services, Insurance, Retail, Healthcare, Railroad, Hospitality and Manufacturing. He has worked with leading IT service providers including Cognizant Technology Solutions, Hexaware, Wipro and Tech Mahindra. In his previous engagement, he was involved in the design and implementation of cutting-edge analytical solutions and policies to foster data-driven decision-making in the Government sector.
In academia, Rajesh worked as Assistant Professor with the IT & Systems Group of Indian Institute of Management, Lucknow (IIML) and as Visiting Associate Professor, Industrial Engineering Group, Mechanical Engineering Area of Universidad Carlos III de Madrid (UC3M), in Madrid, Spain. Rajesh has been an active researcher and has contributed 20+ articles to leading international technical conferences (IEEE ICDM, IEEE IRI, etc.) and refereed journals. Primarily an engineer, Rajesh holds a Bachelors degree in Electronics Engineering (B.E. (Honors)) from the University of Bombay and has completed the Fellow Program in Management (FPM) from the Indian Institute of Management Bangalore (IIMB).
Prof Gayathri Sampath
Gayathri Sampath, Ph.D. is a seasoned management professional with over 20 years of industry and academic experience. After her MBA from NMIMS (Mumbai), she worked for over 10 years with Deloitte India; Avalon Consulting providing consulting solutions to reputed Indian and global organisations. Her assignments included advising companies on Marketing and Business Strategy including Go-to market strategies, Opportunity Identification, Entry strategies and Evaluating Business Models and Plans. She then moved to head the Research and Consulting Practice at SmartAnalyst India, the Indian arm of SmartAnalyst Inc – a knowledge service provider to Fortune 10 companies. At SmartAnalyst, Gayathri put together a young team of researchers comprising fresh graduates and postgraduates who could provide analytical insights and custom research services to the world’s leading pharmaceutical companies. Her experiences in working with her young team at SmartAnalyst led her to appreciate the importance of building a pool of trained talent who could be absorbed in the knowledge-based service industries, and she started V-Skill solutions with a colleague. V-Skill was among the top 50 businesses shortlisted for venture capital funding in the inaugural Economic Times Power of Ideas competition.
Her experiences in the corporate world fuelled a desire for greater understanding of the drivers of strategic thinking and prompted a switch to academics in 2011. She was awarded her PhD from NMIMS – School of Business (Mumbai) and joined them as full-time faculty in the Business; Strategy Department in 2015. At SBM she designed and delivered various courses relating to strategic management in the MBA and PhD program. Her portfolio of courses included Ethical issues in management, Dimensions of strategy implementation, Managing strategic alliances, International business management, Understanding business models and plans and Strategic management. Her electives were almost always fully subscribed, and she was consistently rated by students as one of the best faculty for strategy courses. She is trained in the Harvard case-based pedagogy and uses case and simulation-based pedagogy extensively in her courses.
Her research work has been in organisational strategic agility and digital payments. She has presented her research work at conferences and published papers in domestic and international journals. She has written two cases published with Ivey Publishing on a pan India running club (Striders) and a well-known social enterprise (Shrujan) which are used in various strategy courses. She is currently working on an international research project on women social entrepreneurs and two case studies on social entrepreneurship models. She is fascinated by the impact of mythology on management and is pursuing a course on comparative mythology. She hopes to connect mythology and managerial styles in her next research project.
Conference paper authored by IFMR GSB PhD scholar and faculty wins ‘Best Doctoral Paper Award’!
IFMR Graduate School of Business (IFMR GSB) at Krea University PhD Scholar Ameesh Samalopanan and Prof Vijayalakshmi Balasubramaniam together authored two papers that are all set to be presented at two different conferences.
Their conference paper “Defining Dignity at Workplace: A Step Closer Towards Responsible Management”, won this year’s Eastern Academy of Management Conference (EAM) ‘Best Doctoral Paper’ award. The EAM conference took place virtually from 18-22 May 2021.
‘How Indian Managers Define Dignity at Workplace: Exploratory Study on Indian Financial Sector’, a second paper jointly authored by them, will be presented at the upcoming European Academy of Management Conference (EURAM 2021) next month.