‘Happy Self Publishing’, a business management case study authored by Prof R Sathyanarayanan (Associate Professor of Marketing at IFMR Graduate School of Business – Krea University), has been shortlisted as one of the Top-6 Global finalist case studies in “The Case for Women” Global Case Writing Competition open to management faculty members around the world. …
Category Archives: Uncategorized
“Marketing has moved from Brand-led to Category-led,” says Shiv Shivakumar, Management Thinker at IFMR Graduate School of Business’ Marketing Conclave
Giving the keynote at the virtual conference ‘Inside Marketing 2021’ organised by the IFMR Graduate School of Business (IFMR GSB), Krea University, management thinker and Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group, Shiv Shivakumar said, “Marketing, thanks to digital, has moved from being brand-led to category-led. In the past, I …
World, as we no(t)w see it
By Amit Agrawal, MBA cohort of 2021, IFMR Graduate School of Business (GSB) – Krea University “Decades go by and nothing happens; then days go by, and decades happen” – this is a modified version of what Vladimir Lenin said in his reign in the Soviet Union. This quote is still applicable today as we …
‘Life after IFMR’ with Giri Seshadri Ravi
Confluence – the newly launched Alumni Interaction series by the External and Alumni Relations Committee of IFMR GSB – hosted Mr Giri Seshadri Ravi (alumni cohort 2013-15), a Quantitative Model Developer at Barclays Headquarters, New York. An interactive session packed with insights, Mr Ravi shared his journey at IFMR and how he made the most …
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IFMR GSB concludes ‘Mark-Aventure’ — a 45-day marketing competition
Markaholic – the Marketing Committee of IFMR GSB – recently conducted ‘Mark-Aventure’, a D2C Product Launch Simulation Competition which aimed to catapult students in the shoes of product and brand managers. The 45-day event brought together 55 teams from various B-schools across the country. The event was judged by Dinesh Jain, Founder and CEO of …
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IFMR GSB Research Symposium on Inclusion and Sustainability
Jaykumar Patel & Utkarsh Srivastava are proud recipients of Krea’s 100% scholarship to NYU Stern program
Jaykumar Patel and Utkarsh Srivastava (IFMR Graduate School of Business, MBA class of 2021) are proud recipients of Krea’s 100% scholarship to NYU Stern School of Business’ Fintech program.
Krea University offered a 100% scholarship to final-year MBA students to pursue ‘Foundations in Fintech’ – a short-term online program at NYU Stern School of Business. Several students vying for this scholarship underwent a rigorous application and interview process, with Jaykumar and Utkarsh emerging as the top two candidates.
The online course, with a duration of 6-weeks (25 January – 8 March 2021), will deep-dive into the functioning of the financial services industry taught by Professor Kathleen DeRose (Clinical Associate Professor of Finance and Director of NYU Stern Fubon Center FinTech Initiative). Through various video lectures, readings and assessments, this program aims to provide valuable insights about key Fintech areas and prepare students for a career in finance. Participants of this course, upon completion, will receive the NYU Stern Certificate in Fintech.
For more information, visit this link: https://execed.stern.nyu.edu/products/fintech
IFMR symposium discusses rebuilding economy on a sustainable footing
IFMR GSB students are ‘Chanakya’ national finalists
IFMR GSB students Himani Jain and Shruti Goyal were among the National Finalists at the recently held Economics case study event ‘Chanakya’, conducted at Avenues 2020 – the annual business festival of IIT Bombay. The faculty and the team at IFMR GSB are proud of their achievement!
IFMR GSB student first runner-up in GCEC’s trading competition
Siddharth Poddar (cohort of 2022) represented IFMR Graduate School of Business, Krea University and secured the first runner-up position in ‘Money Bhai’ as part of Zeal 2020 – a trading competition conducted by the Global Centre for Entrepreneurship and Finance (GCEC).